Digital Marketing Manager - SEA
IDP Education Ltd
Singapore, Singapore
4d ago

IDP Education Limited is an ASX listed company that is 50% owned by 38 Australian universities and headquartered in Melbourne, Australia.

IDP’s core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training.

We are setting out to be the world's leading platform and connected international student community through building tons of new products to put our customers at the heart of everything we do.

For over 50 years our global network of 93 offices has been helping students to achieve their goals through studying abroad.

By pursuing a global education at the beginning of their careers, we help them experience life-changing opportunities. For more than 5,000 employees in more than 50 countries, IDP Education is a specialist employer of choice in major cities across the globe.

If you share our passion in helping people to pursue their dreams through education and thrive in an innovative agile digital culture then come and join us as we undergo our digital revolution.

POSITION PURPOSEThe position is accountable for managing digital marketing strategy, delivery of online traffic, enquiries and qualified online leads for the Student Placement business in the markets in South East Asia Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines and Cambodia.

Market assignment will be determined at a later stage.The role is central to the delivery of revenue and profit objectives and will work with the Region / Country teams and ensure quality and successful execution of online marketing initiatives.

RESPONSIBILITIES Strategy and PlanningDrive the digital marketing strategy on social and paid channels across assigned IDP countries, (SEM, SEO, Display, e-

mail and Social Media)Develop and agree comprehensive marketing calendars and budgets that successfully support the achievement of student placement goals within agreed timeframesSuccessfully meet online traffic, online enquiry and qualified lead generation targets for student placement unit through digital adsLiaise with the IDP global web support team to drive ongoing enhancementsEstablish IDP as the leader in the online space by ensuring high quality and relevant online content, SEO / SEM and other initiativesCollaborate with country, region and central marketing to plan and drive effective digital marketing campaigns to establish IDP as the leader vis-

à-vis competition in the online space by ensuring high quality and relevant online content, SEM, Social and other initiativesOnline Lead GenerationLead and manage online customer acquisition initiatives in a highly effective manner, which meet the required number of targets by countriesManage the digital marketing expenses and allocation to digital advertising platforms.

Challenge the status quo by introducing creative and innovative ideas to the management team for considerationWork closely with SEO team to drive SEO growth in both organic traffic & enquiries for all IDP websitesCoordination with inhouse SEO team and external agencies regarding changes required in the sitesEnsure timely execution of SEO recommendations with help of development teamMarketing Content CreationManage and coordinate innovative creation solution to develop content on digital channelsLeverage content on digital channels to drive website traffic, customer acquisition, and referralsEnsure high levels of accuracy in content that is createdContent is developed and signed off with relevant stakeholdersWeb Analytics, CRM & ReportingMake effective use of CRM & analytic tools (Google Analytics etc.

to evaluate effectiveness of marketing campaigns and track numbers of customer acquisition vs. targetTrack conversion rates and assess campaign ROI.

Trends and issues are reported back to management in a timely and effective mannerMake effective use of CRM & analytic tools (Google Analytics etc.

to evaluate effectiveness of marketing campaigns and track numbers of customer acquisition vs. targetCollaborationContribute to and be an active member of the IDP community of best practice for Digital MarketingContribute to building a positive work environment within the team based on a shared commitment to IDP’s values and qualityFinancial ManagementManage budget and resource allocations effectively to deliver business prioritiesExercise appropriate stewardship over IDP assets and intellectual propertyExpenditure is in line with agreed budget and business prioritiesGeneralUndertake any other lawful duties as reasonably directed by managementWHAT WE'RE LOOKING FOREssential requirements (skills, knowledge experience & qualification(s))Demonstrable experience (7 to 8 years digital marketing, of which at least 5 years are SEM / Digital advertising focused for e-

commerce company) in online marketing delivering high quality marketing solutions with positive, measurable results around growth in SEO traffic, cost effective SEM and customer acquisition.

Online marketing experience in supporting South East Asia markets in e-commerce companiesHands-on experience with SEM / Facebook Ads on a cost per product purchase modelProven success in managing SEM and social media initiativesHighly effective planning and organising, managing multiple competing priorities.

Creative thinker and able to develop contemporary marketing content.Highly effective relationship building and relationship management skills.

Experience leading teams and local markets in delivering online marketing goals in multiple countriesExperience of website analytics tools (Google Analytics)Good understanding of UX & UI, A / B testing and web optimisation techniques and toolsStrong data analysis skills and knowledge of MS OfficeAble to read, analyse and interpret informationExcellent communication skills across all key methods oral (including presentations), written and nonverbal Desirable requirementsExperience in e-

Commerce industries, or hospitality, Travel, FMCG industriesFluency in English is compulsory. Additional proficiency in any Southeast Asian country language would be a plusWORKING AT IDPIDP Education’s ongoing success comes from our highly committed and caring employees around the globe.

We encourage teamwork in order to leverage our people's diverse talents and expertise through effective collaboration and cooperation throughout our business.

We strive to provide a working environment where people are encouraged to excel, be creative and seek new ways to solve problems, take initiative, generate opportunities and be accountable for their actions.

We believe in developing dynamic, inclusive work places that encourage and celebrate cultural differences and views, and provide opportunities for personal, professional and career development all around the world.

We respect diversity in our people : their ideas, work styles and perspectives as well as offering flexibility to ensure employees enjoy a satisfying balance of work and personal life. bob7Oc1uer6zBzaKiznY58

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