PRIMARY OBJECTIVE :
To drive sales and execute the E-Commerce Strategy for Abbott Nutrition aligned with the overall business goals and marketing strategies in Singapore.
Ensuring Abbott brands lead in all aspects along the digital path to purchase to drive demand. The individual will partner with local as well as area Commercial, Brand Marketing and Shopper Insights teams and agencies to develop and deliver integrated Joint Business Plans for eCommerce in Singapore.
CORE JOB RESPONSIBILITIES :
Drive revenue, share and profitability for E Commerce in Singapore : Lead and implement the eCommerce strategy in partnership with the sales & marketing teams to maximize sales through all the relevant eCommerce channels in SingaporeEnsure that ANI is over indexed in the E Commerce channels as compared to relevant retail market sharesManage budget, operational cost and agency / partner investments for all eCommerce related activitity.
Define and drive E Commerce strategies per brand or customer : Leverage and work with the Brand teams to understand brand objectives, strategies and consumer insights ensuring consistent messaging and brand representation online.
Develop Customer specific business building programs in partnership with Sales & Marketing teams and oversee the execution of annual customer marketing calendar.
Align Customer and Brand strategies / objectives to identify key business opportunities. Ensure eCommerce plans are integrated into annual Integrated Business Planning Process as well as Retail Joint Business Planning.
Identify opportunities for Abbott and its Customers based on a strong understanding of their strategies and shoppers.
Stakeholder Relationship Management : Drive alignment of ANI and e-retailer strategies and objectives in the Nutrition Category.
Develop and cultivate relationships with the Customers, Agencies and all relevant Partners at the affiliate level. Sync with overall ANI PA eCommerce strategy & recommend further collaboration initiatives across the region.
Present marketing plans, specific programs, shopper insights, latest research and best practices to the Customer and Brand teams for their input, support and alignment.
Lead and develop solutions tied to each of the key drivers in the eCommerce path to purchase : Acquire : Examples include, winning in search, activating Buy Now within digital shopper programming, media and merchandising integrationConnect : ensuring product content is compliant with basic and enhanced standards including establishing A+ content for our products on e-retailers and basic / enhanced content on targeted sitesConvert : Deliver against the 4Ps in E-Commerce, generating multi-item / category solutionsRetain : Working with the CRM team to leverage both Abbott and retailer CRM assets (inc telemarketing and / or SMS) to drive our businessTrack and analyze each program effectiveness and ROI
Tracking of Ecommerce performancePut in place an effective system to track sales, share and operational costs through E CommerceLeverage the data captured from the Ecommerce channel to provide inputs to both the Affiliates and the Area team on areas around ROI measurement, KPIs tracking, etc.
Training & DevelopmentSupport the skills’ development, knowledge and competence of the country team in order to effectively execute their activities and gain competitive advantage.
Identify and share best practice across the local market counterparts as well as across the area.Develop external partners, whose expertise can be leveraged to develop our skills and capabilities in this space.
Work with e-retailers and counterparts in the market to bring best in class understanding of managing the E Commerce channel for our categories.
EDUCATION / QUALIFICATIONS / EXPERIENCE :
Bachelor's Degree required with 8+ years in sales / marketing / digital / eCommerce role (client side or retailer) within the FMCG or CPG industry
Working knowledge of E-Commerce business model (from demand generation to distribution) is required
Knowledge of Retail Sales, Brand Management or Shopper Marketing
An understanding of Consumer / Shopper, using analytical skills and insights
Demonstrates strong leadership and communication skills
Ability to present and influence others, including internal Abbott and external Customer leaders
Experience in working with and leading cross-functional teams
Strong analytical and data mining skills