VP/AVP, Media Relations, GSMC
DBS Bank
Marina Boulevard, Pulau Ujong, Singapore
3d ago

Business Function

Group Strategic Marketing & Communications (GSMC) is responsible forbuilding, protecting, and enhancing the DBS brand in an increasingly commoditisedbanking industry.

Working closely with all units within the DBS Group, wecreate and execute integrated strategies that focus on communications,marketing and research to differentiate and elevate our brand from the restof the competition.


  • Enhance DBS’ reputation through positive profiling of our Consumer Banking and Wealth Management businesses, and Sustainability initiatives
  • Provide strategic counsel on media communications to positively predispose our stakeholders (e.g. investors, customers, employees) to the bank.
  • Extend PR support and to promote the use of digital platforms to senior management / DBS spokespersons
  • Integrate communications plans across social, online and offline platforms
  • Mitigate potential media and social media issues
  • Actively create and execute on digital communications strategies
  • Generate and curate content for DBS / POSB digital platforms (Newsroom, LinkedIn, Twitter, Facebook, etc)
  • Engage with digital communities
  • Cultivate relationships and build rapport with key media including social media influencers, bloggers, etc
  • Use analytics and social listening tools to measure effectiveness of campaigns and to further strengthen engagement
  • Support communications for special projects
  • Requirements

  • Bachelor’s degree / Diploma from any discipline
  • Preferably with 7-10 years of experience in a communications, journalism or public relations role
  • Exceptional writer, editor and communicator
  • Digital savvy and has pulse on up-and-coming digital / online / general trends
  • Open-minded and adventurous, but anchored with professional integrity
  • Able to think out-of-the-box
  • Strong sense of ownership of results
  • Ability to build strong relationships with media and internal clients
  • Ability to adapt to changing priorities and thrive in a fast-paced environment
  • Good working knowledge of banking and economics; familiarity with wealth management a plus
  • Apply
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