Digital Marketing Manager I
4d ago

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Get to know the Role :

The candidate for this role will be primarily responsible for the management of digital media strategy for Grab Singapore.

He / She is a person with a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry and sharing that knowledge and information with the rest of the performance marketing department.

To drive the team through systematic campaign-specific results and overall measurement. The candidate will work closely with all marketing teams in target-

setting as well as post-campaign evaluations.

The day-to-day activities :

Leadership / Supervisory Role

  • Conduct bi-weekly 1-2-1s with local team & media agency focused upon the 4 Ps (performance, pace, profit, portfolio)
  • Act as a sounding board for the team across challenging campaigns troubleshoot any raised campaign challenges
  • Team Development structure long-term up-skill performance and development approach (non-campaign specific). Use management and L&D to facilitate.
  • Strategy / Opportunity

  • Implement and enforce best practices particularly related to campaign management, and product & tool adoption (Campaign Best Practices, Predict, etc)
  • Monitor weekly pace / performance / profit as it relates to regional campaigns ensure portfolio risks are flagged at weekly board sessions
  • Run weekly Pod board sessions work to identify any hidden challenges, business risks, and communication issues
  • Campaign Distribution ensure even and well-rounded distribution of campaign count and revenue across the country & regional Teams.
  • The Digital Media Lead will play a leading part in the identification of opportunities that improve the productivity and efficiency of programs and campaigns.


  • Lead by example in cross functional workflows - command respect from regional marketing, CRM Analytics etc. teams.
  • Build and strengthen relationship with local marketing vertical leads, analyst leads and other relevant folks based in Singapore i.e. product & tech
  • Be the digital expert in both product application, and how to utilise the platform. Know all the answers.
  • Consistent dialogue / feedback with agency and regional marketing teams be the go-to’ stakeholder for Indonesia digital marketing team.
  • Attend key country meetings, lead by example when it comes to engagement with country / regional teams and local supply partners.
  • Contribute to Grabs performance marketing strategy, work closely with wider agency servicing teams to enforce best practices and innovation which benefit Grab in the longer run.
  • The must haves :

  • Minimum 5-8 years Digital Marketing Experience (Google / Facebook / Programmatic / Ad serving / Viewability Partners & Mobile Networks)
  • Experience in training, mentoring
  • Able to demonstrate impact on wider team
  • Able to demonstrate innovation
  • Experience working with Commercial Leads
  • A can-do attitude to provide energy, drive and enthusiasm
  • Alignment with Grabs core values
  • A can-do attitude to provide energy, drive and enthusiasm
  • Offline & TV Planning experience will be a bonus
  • A dream to grow your career as the company
  • Get to know Grab :

    Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people.

    We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.

    Grab began as a taxi-hailing app in 2012, but we have since extended our product platform to include GrabCar, GrabShare, GrabBike, GrabHitch, GrabExpress, GrabFood, GrabCoach, GrabShuttle, GrabCycle.

    We recently launched our fintech platform GrabFinancial, which consists of payments, lending and insurance. Our latest addition is GrabVentures, an in-

    house incubation platform. We are focused on pioneering new commuting and payment alternatives for drivers and passengers with an emphasis on convenience, safety, and reliability.

    Currently, we offer services in 8 countries. Our R&D offices are in Singapore, Seattle, Beijing, Bangalore, Jakarta and Vietnam.

    We aspire to unlock the true potential of Southeast Asia and look for like-minded individuals to join us on this ride.

    If you share our vision of driving South East Asia forward, apply to join our team today.

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