Creative & Marketing Executive
Sofitel Singapore Sentosa Resort & Spa
SINGAPORE, Singapore, Singapore
5d ago

Job Level

National under local employment status (or Foreigner already entitled to be recruited for this role)

Job / National under local employment status (or Foreigner already entitled to be recruited for this role) Fixed-term contract : No Status Full Time Anticipated Start Date 05-07-2019


Level of Education Vocational education Areas of study Marketing Professional experiences 1 to 2 years Languages essential English

Job Summary

An individual contributor reporting to the Director of Sales & Marketing or Marketing Manager, this role will be responsible for the Hotel’s marketing collaterals or online marketing activities.

You are a competent generalist with experience in creative implementations and online marketing initiatives. Someone who is highly independent, passionate and creative.

Duties and Responsibilities

Develop sales & marketing collaterals including offline (posters, brochures) & online (videos, gifs) content

To enhance brand exposure for the Hotel

Implement through effective and efficient marketing channels for optimum brand exposure

Work with other departments in conceptualization and execution of marketing initiatives

Branding :

Being the custodian of Hotel brand equity across all departments

Be fully conversant with Hotel brand, standards and identity

Creative implementation of all marketing and sales content initiatives, development and production including offline (posters, brochures) & online (videos, gifs) content

Social Media :

Plan & manage social media accounts and sites as relevant to the hotel’s markets (Facebook, Instagram etc)

Develop social networking to achieve positive online presence and reputation

General marketing :

Manage Hotel website content & CMS

Update hotel content on brand page, working closely with Regional team

Work closely with F&B and Sales on marketing for marketing / promotional content

Work closely with other departments to grow equity of the Hotel and brand

Le Club AccorHotels, Accor Plus, CRM, other Loyalty Programme :

To champion a loyalty culture

Work closely with Le Club AccorHotels hotel ambassador in implementation and execution of programme

Manage Hotel email databases and guest communication

CSR and Planet 21 :

Be involved in Hotel CSR efforts

Temporary Missions :

The Design & Marketing Executive may be called to undertake activities outside the job

function :

Marketing of AccorHotels for specific programmes

Any other reasonable request to support activity within other departments, forexample sales wedding events, meetings showcase

Requirements :

Up to 1 year of relevant experience in Design & Marketing

Able to communicate effectively with various parties ranging from colleagues to business partners & the public at large

Multi-cultural work experience

Team player

Ability to work independently with minimal guidance

Strong skills in design software and basic video editing tools

Photography skills is a plus

Versatile on social media platforms

Good aptitude for learning new marketing skills

Sofitel and its Ambassadors

The Sofitel brand is based on three core values guaranteed by each employee every day :

A Passion for Excellence, an Essence of Pleasure and a Spirit of Openness.

Through their actions and know-how, the Men and Women that are the creators of Sofitel’s luxury, offer clients a highly personalised service.

By transforming every detail into a unique moment of pure comfort and elegance , they create and nurture a relationship with their guests.

The Sofitel values are also at the heart of the communication between employees. It is the legacy received and transmitted by all those involved in the brand to guarantee the continuity of the Sofitel spirit in the hotels and headquarters.

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