IDP Education Limited is an ASX listed company that is 50% owned by 38 Australian universities and headquartered in Melbourne, Australia.
IDP’s core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training.
We are setting out to be the world's leading platform and connected international student community through building tons of new products to put our customers at the heart of everything we do.
For over 50 years our global network of 93 offices has been helping students to achieve their goals through studying abroad.
By pursuing a global education at the beginning of their careers, we help them experience life-changing opportunities. For more than 5,000 employees in more than 50 countries, IDP Education is a specialist employer of choice in major cities across the globe.
If you share our passion in helping people to pursue their dreams through education and thrive in an innovative agile digital culture then come and join us as we undergo our digital revolution.
POSITION PURPOSEThe Marketing Manager - Singapore is accountable for the delivery of student placement and IELTS candidate qualified leads volume for each business in the country.
The role is central to the delivery of revenue and profit objectives and will work with the Region / Country leadership team and office managers to develop marketing strategy and tactical campaigns.
The Marketing Manager - Singapore will also lead the in-country marketing team to ensure quality and successful execution of marketing activities.
RESPONSIBILITIES StrategyDevelop and agree comprehensive annual / quarterly / monthly marketing plans that successfully support the achievement of country goals across business lines within agreed timeframes and to expected quality standardsDesign and agree multi-
channel marketing campaigns, including details of the intended source of leads, numbers of leads and related activities that will enable execution of the campaignsWork with Office Manager(s) in developing and supporting effective execution of activity calendars including in-
office activities and outreach initiativesDevise appropriate Public Relations strategies as required and in line with business needsBuild and maintain strong relationship and communication with the regional marketing team to leverage learning from the wider region on best practices across marketing areasLead GenerationCollaborate with key stakeholders to plan and execute all lead generation initiatives in a highly effective manner, which meet the required number of leads by source, enabling the country team to maximise the sales opportunities / business resultsIdentify new opportunities for generating leads and make recommendations to Country Director on the proposed investment and projected outcomes to initiate theses new marketing initiativesChallenge the status quo by introducing creative and innovative ideas to the management team for considerationEvent Marketing ManagementPlan, schedule and execute marketing activity to support the successful operation of IDP events.
This includes pre-event marketing and all activities relating to the event itselfPrepare marketing & booth designs (with support from Regional Team) and ensure IDP is presented to participants in line with strategic goals and brand positioningSupport the wider management of events as required and in line with business needsEvaluate the success of marketing events from feedback received from both clients and students and improveWeb Marketing (Led by Regional Web Marketing team)Work with the Regional Web Marketing team to ensure that the local website is maintained and updated to inspire students and to meet agreed objectivesDrive effective use of websites by developing and implementing SEO / SEM strategies with the Regional Web Marketing team.
This includes developing content that will drive students to seek out IDP’s websiteWork closely with Regional Web Marketing team to generate web leads through multiple online platforms (Google, Facebook etc.
Contact Centre Management - Lead QualificationLocal Contact Centre setup and management, working closely with Regional Contact Centre teamSupport Contact Centre team to qualify the web leads as per the defined targetsMonitor Contact Centre performance and work on the ways to optimize performanceContact centre performance reporting and monitoringVendor and Agency ManagementIdentify relevant vendors, agencies and partners to increase the business successBuild and manage effective relationships with relevant third parties to ensure high quality outcomes for IDPCreate corporate and government links to improve PR and partnership opportunities your team can leverageAnalytics and ReportingMake effective use of analytics to evaluate effectiveness of marketing campaigns and track numbers of qualified lead generated vs.
target for each destinationProactively escalate / highlight issues when necessary along with ideas of how to improve lead numbers and lead qualityTeam LeadershipLead, develop and maintain a high performing team that will deliver IDP’s key marketing objectives from a corporate unit perspectiveCreate an environment that delivers opportunities for collaboration and co-
operation across the wider regional marketing teamsSet performance targets for key performance indicators for team ensuring all delegations are clearContribute to building a positive work environment within the team based on a shared commitment to IDP’s values and qualityBuild positive and effective relationships across all levels and functions of the organisation to deliver required results.
Build and maintain strong relationships and communication with regional office to leverage all marketing strategies & material that is developed.
Financial ManagementProvide innovative and creative solutions related to marketing requirements to achieve KPIs within agreed budgetManage budget and resource allocations effectively to deliver business prioritiesExercise appropriate stewardship over IDP assets and intellectual propertyExpenditure is in line with agreed budget and business prioritiesGeneralUndertake any other lawful duties as reasonably directed by managementWHAT WE'RE LOOKING FOREssential Requirements : Educated to degree level or equivalentDemonstrable experience in delivering high quality marketing solutions with positive, measurable resultsHighly effective planning and organising, managing multiple competing prioritiesCreative thinker and able to develop contemporary and engaging marketing contentWorking knowledge of online marketing platforms and experience leading digital marketing campaignsHighly effective relationship building and relationship management skillsAble to read, analyse and interpret information effectivelyFluent in English and highly-
skilled communicatorProblem solving skills and able to implement creative solutions to problemsGood team playerKnowledge of MS office (excel, PowerPoint) to populate various marketing reportsDesirable Requirements : Knowledge of the education industryExperience in working in dynamic global environmentTeam leadership experienceWORKING AT IDPIDP Education’s ongoing success comes from our highly committed and caring employees around the globe.
We encourage teamwork in order to leverage our people's diverse talents and expertise through effective collaboration and cooperation throughout our business.
We strive to provide a working environment where people are encouraged to excel, be creative and seek new ways to solve problems, take initiative, generate opportunities and be accountable for their actions.
We believe in developing dynamic, inclusive work places that encourage and celebrate cultural differences and views, and provide opportunities for personal, professional and career development all around the world.
We respect diversity in our people : their ideas, work styles and perspectives as well as offering flexibility to ensure employees enjoy a satisfying balance of work and personal life. cXIrCyXuKr6B1HaKjNoogA