Who We Are
Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-
demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world.
Our global professional community boasts 40,000 full- and part-time alumni and counting. In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning.
More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs.
GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.
The Role :
As the Marketing Producer, you will own Singapore’s marketing plan from end to end. You'll create a plan that allows us to grow the business efficiently by capturing and creating value through high-
impact, high-volume events. You’ll also be responsible for creating meaningful partnership opportunities with noteworthy companies and organizations in Singapore’s tech, design, startup, and enterprise ecosystem.
You will be responsible for increasing the size of the General Assembly audience and maintaining a highly engaged community that adds value to GA students, campus and business.
Identify relevant new audiences and the best way to bring them to GA.
Own and implement event plan and strategy, with an emphasis on production and execution , including the format, content and cadence of events, and how we promote them.
Contribute your creativity and expertise to drive GA's holistic marketing plan, taking ideas for new events and local campaigns from concept stage through to launch.
Identify and market new and existing compelling topics by creating enticing event descriptions and marketing materials.
Partnership outreach & management : You will cultivate new partnerships and maintain relationships with current partners in order to co-
develop event content and co-market events.
Find and engage local experts in tech, design, and business to participate in events.
Meet quarterly audience growth targets by securing promotional and content partners for marketing events.
Keep track of and report on all metrics surrounding user acquisition strategies.
Execution and Scheduling : You manage all aspects of program execution and aren’t afraid to get your hands dirty. From making sure speakers show up on time to checking the A / V to writing copy and coordinating with our admissions team on strategic alignment with course launches, you are a rockstar at ensuring details are in place.
You will be the face of GA and responsible for high-energy introductions and kickoffs for programs.
Manage a busy schedule of activities and events that run every day and night of the week.
Social media management : You will be responsible for running the show Facebook, Twitter, Instagram and other social media channels to elevate GA’s brand and overall visibility to external audiences
You have 3-5 years of prior marketing experience, with exposure to - and a solid understanding of - a range of marketing channels, such as : events, guerilla tactics, growth hacking, partnerships, email, website, paid, social, and content.
Familiarity with the Singapore tech and startup community is a plus
You are entrepreneurial, independent, and self-directed, with the ability to set your own goals and priorities with minimal guidance.
You are comfortable with ambiguity and last-minute changes, and remain calm under pressure.
You are data-driven and comfortable with using and interpreting data to make decisions, present new ideas, and set strategies.
You possess a growth mindset attitude towards learning and teaching as a craft.
You are highly organized : When it comes to workflow, you take pride in your organizational skills. You can coordinate multiple projects at once and work with all necessary parties externally and internally to get the job done.
You have the ability to multitask, prioritize, problem-solve, and execute in a timely fashion.
You have excellent verbal and written communication skills, as well as a proven ability to work collaboratively on a team demonstrating interpersonal savvy.
Basic design skills are a plus.
You have a passion for education and for changing lives.
You bring a contagious positivity and enthusiasm to the teams you join!