This role is responsible for providing visibility and transparency for South East Asia (SEA) Ecommerce (Ecom) buying metrics to maximize the sales, profitability and brand equity of this direct to consumer channel.
This incumbent is expected to provide buying analysis for Ecom SEA and drive fact-based decision making.
Key Functional responsibilities :
Partner with Ecom Operations SEA to build, deliver & interpret regular (Daily / weekly / monthly / quarterly / seasonal) category business & trading updates
Support the implementation of key strategic priorities for Ecom in the countries in line with the business and Ecom strategy.
Deliver best practice end-to-end in season management including management of best sellers and worst sellers, in season stock cover management, in season reactivity including but not limited to :
Synchronize, steer and own forecast in the channel by countries.
Plan and execute Open-To-Buy for Ecommerce in collaboration with the DTC buying team.
Drive and benchmark KPIs on productivity and sell thru.
Steer and Implement product mix according to share of business, share of categories, gender mix, etc. for Ecom.
Review and implement the right buying analysis for Ecom business
Implement key Buying reports that help evaluate business goals and ensure findings are considered in strategy establishment.
Review size ratios for the new season and take necessary corrective action prior to order placement.
Submit final orders at product article level.
Analyze sales report and take necessary action. (pre-, in- and post-season).
Professional background / Experience :
Minimum 4 years’ experience in ecommerce buying or merchandising
Strong business acumen with excellent analytical skills
Strong collaborating and influencing skills
Ability to challenge status quo and drive continuous improvement.
Fluency in English
Exposure in managing multiple markets will be a plus
eCommerce business background is highly preferable