PR Intern
Singapore, SG
4d ago
source : Glints

Overview of team

  • An integrated PR & communications team with social content offering.
  • Client relations for a variety of local and regional accounts, across sectors : automotive, consumer, F&B, tourism and more!
  • Passionate about

    Anyone joining our team should be have a passion for communications, the written word and exciting content consuming it, writing it, thinking about it, pitching it, compiling it, flicking through it.

    We accept that we work in a dynamic, ever changing industry landscape, which means, at times we all need to be as flexible as Slink" the toy Daschund character in Pixar’s Toy Story (with a stretchy Slinky as his middle). Sound like you?

    Approach to work

    The expectation of an intern is all about having a can-do attitude, being open and responsive to learning; trying new things, lending a hand, contributing your point of view and becoming one of the team .

    Day to day responsibilities

    1) Media monitoring & social listening research monitoring and analysis

    Compilation of reading and scanning news sources to find coverage and relevant stories for current and new clients, as directed and briefed by manager

    Including :

  • Keeping abreast with all updates around news for clients (scanning papers, reviewing coverage appearing online)
  • Monitor clients online and use of tools provided, each morning, as needed
  • Support Manager with media research, as needed
  • Be able to provide a point of view and understand the rationale behind the report
  • Gain an understanding of the capabilities and practice use of media & listening tools
  • Practice pulling together a list of appropriate keywords and categories for each task
  • 2) Community management support & writing

    With guidance from your manager you will be exposed to writing everything from pitch emails, media-worthy story angles, liaising with influencers and helping to craft social media community responses (as required)

    Including :

  • Monitor client social media pages, flagging queries and working under management, craft, post responses during heavy campaign periods (clients such as Dominos and BlueSG)
  • Be able to respond to fan posts / messages across various scenarios pre-defined
  • Be able to recognize and flag potential crisis scenarios or even individuals that might have an impact on the brand
  • Become familiar in using community management tools / clients such as Hootsuite, Sprinklr, etc. as and required
  • 3) Internal Project Management

    Including :

  • Be able to manage a workflow internally around tasks allocated
  • Being an active participant in brainstorms and group work
  • 4) Chief researcher / reporter (ad hoc projects and briefs)

    Including :

  • Conduct detailed and insightful desk research, as required, to help inform teams about the detail and background of a brief and project from research you will conduct through being curious
  • Gain an understanding through working with teams to get exposure to how to define the role communication plays when it comes to crafting meaningful stories for clients / to media / to influencers / to peers
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