SEO Manager
PolicyPal
Singapore, SG
3d ago
source : Glints

About PolicyPal :

PolicyPal is a licensed digital financial advisory firm, Asia’s leading life insurance platform providing personalised financial review and action plan to help you reach financial freedom.

Responsibilities

Lead development and execution of content and technical SEO strategies

Manage content optimization and on-page best practice

Monitor, analyse and report on traffic performance, keyword performance and SEO activities

Identify opportunities in SEO efficiency and growth to increase revenue, traffic, and users

  • Monitor daily performance metrics to understand organic search performance across multiple markets from webmaster, analytics and tracking tools;
  • Demonstrate ongoing search synergy with paid channels to drive efficiencies at scale, whilst managing organic performance marketing budgets

    Work closely with the brand marketing team to optimize outbound digital brand communications, to benefit search engine rankings

    Requirements :

    Minimum 3 years of experience in SEO and social campaign management

    Strong knowledge of search marketing and SEO tools

    Proven track record in delivering successful off-page SEO campaigns

  • Experienced in SEO reporting - monthly and / or weekly dashboards;
  • Get hands dirty - changing processes requires being on the ground with relevant stakeholders

    Leveraging on data to make decisions and have excellent communication skills to lead change at all levels within the organisation

    Able to multitask and handle multiple projects simultaneously under strict deadlines

    A true passion for what PolicyPal is building - we are after all revolutionising the industry!

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