Regional Demand Planning Manager
THE ESTÉE LAUDER COMPANIES
Singapore
2d ago

Regional Demand Planning Manager

Brand : Estée Lauder Companies

KeyResponsibilities :

Develop& facilitate the consensus forecast for the brand (acrossaffiliates) based on statistical forecast and sales & marketingactivities such as promotions (GWP, local sets) and new product launchesacross multiple brands

Become thevalued business partner for the Regional Brand Lead & management team

Forecast Development ProcessManagements :

Ensurethe team (affiliate Demand Planners) is leveraging the planning system toutilize the most optimal statistical forecast

Ensureappropriate adjustments are done across affiliates based on sales trends,especially for new launches (gross forecast and cannibalizations)

Ensurerobust process is in place to facilitate the forecast development of bySKU & aggregate forecast based on the brands intelligence from themultifunctional teams (eg incorporating latest promotion plans, in-

marketperformance of the new launches, competitive activities, macro markettrends, customers’ plans, trade inventory etc)

Ensurereasonability of forecast across affiliates based on final brand forecast(operational forecasts) at multiple levels of aggregation for the fulltime horizon by channels and by key accounts (if applicable)

Ensure robust process is in place to enableclose collaboration with regional supply planning and brand & salesteam to manage and shape demand especially during extended out of stockssituations

Ensure best practices across affiliates forforecast data preparation, develops an understanding of the usedstatistical forecast models (Note : intermediate knowledge &understanding of the statistical model is expected to help resolve basicaffiliate planners’ needs .

Leverage the regional & global COE forquestions / clarifications)

Ensurebest practices across affiliates to maintain the Demand PlanningAttributes & Masterdata

ForecastAlignment Process Managements :

Lead theregional branded SIOP meetings focusing on demand trends insights,building blocks assumptions, and share scenarios planning based on risks& opportunity assessments at the appropriate aggregate level (e.

gproduct families, product categories)

Ensurerobust & standard process across affiliates as part of the Demandinput meetings from multifunctional teams (Brand Sales, Marketing,Finance, Supply) by aggregating inputs which would have significantimpacts on the sales plan to ensure that the most current and accuratemarket intelligence is incorporated into the demand plan.

Ensurerobust & standard process across affiliates as part of the DemandReview in the monthly SIOP meetings, focus the team on key trends insightsand focus the team’s energy on strategic areas which makes the biggestimpact to the business (eg key assumptions which assumptions wentright / wrong, key demand drivers insights, cannibalization learnings forreapplication, key building blocks assumptions

Lead theregional brand forecast vs LE reconciliation process and ensure thevariance is within acceptable tolerance and the major differences arecaptured as part of the risks & opportunities

Conductforecast sufficiency & reasonability checks across affiliate and sharetrends analysis insights and share recommendations

KPI &Process Improvement Managements :

WFA lead improvement plans across affiliates for the regional Brand viathorough root-cause analysis

Assessand develop the team (branded demand planners network) to become HighPerforming Organization

Leveragethe regional Demand Planning ACE (Academy & Centre of Excellence)networks to learn / share / reapply best practices to improve results

Ensurebest practices are used for analytics (Bias, Attainment, Waterfall etc) tocorrect forecast bias (ie minimize out of stocks / excess inventory) andimprove consistency of attainment

Play thecentral role of COE for the region by connecting with the global COEs egto drive process & tools adoptions, benchmark, develop & deploystandard best practices, drive best practices and best statisticalforecasting tools adoptions, maximize the benefits of statisticalforecasting models to improve WFA

Ensurebest practices are used to conduct New Product pre & post launchanalysis with brands and regional demand planning team and recommendactions for future launches based on historical insights (pipeline,sell-

in velocity, cannibalization, execution excellence)

Conducthistorical sales trend analysis at the regional brand level to establishkey demand drivers for the SKUs / brands / market (leverage brand &consumer insights, category mix, sell-

in & sell-through trends,external category / market trends) and collaborate with sales &marketing to adjust the forecast to ensure we deliver an unbiased forecastfor the entire planning horizon

KeyResults / Measures :

  • Key KPI is WFA,Attainment & Bias should be at >
  • target to deliver breakthroughBusiness Service, Inventory & Cost

    in-process measures :

    No significantunder / over shipment bias (indicative of systemic process bias)

    No significantout of stocks due to forecasting

    No significantexcess inventory due to forecasting

    No significantairfreight due to forecasting

    Experience :

    Advanced DP Skills Min (CLASassessment) >

    Strong leadership & communicationskills

    Strong collaboration &influencing skills

    Strong analytical skills required

    Strong operate with discipline andbias for actions

    Good strategic thinking andengagement

    Good conflict management skills

    Six years experience withinthe Supply Chain or Sales Planning process areas preferred

    Good knowledge of Sales Strategyand Brand positioning preferred

    Consumer Packaged Goods industryexperience - a plus

    Education :

  • Bachelor’sDegree required
  • Job : Supply Chain - Corporate

    Primary Location : Asia Pacific-Singapore

    Job Number : 1914980

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