Performance Marketing Manager
PolicyPal
Singapore, SG
1d ago
source : Glints

About PolicyPal :

PolicyPal is a licensed digital financial advisory firm, Asia’s leading life insurance platform providing personalised financial review and action plan to help you reach financial freedom.

Performance Marketing Manager

Responsibilities

Plan and drive campaign strategy and direction by crafting, launching and optimizing campaigns across multiple online channels such as Search, Content, Video, etc.

Manage overall digital marketing budget, analyse the spend effectiveness, work on regular optimizations

Implement KPIs and measure weekly the performance and determine the effectiveness of the implemented strategies

Work across team for campaign development and planning to drive our lead acquisitions and growth through performance marketing

Establish and execute specific campaigns to lower the CAC and work towards predetermined goals / targets to deliver results

Responsible for reporting regular insights on new customer acquisition and retention strategies

Requirements :

3 years of experience in performance marketing

Experience with managing B2C campaigns

Highly analytical and adept at using various marketing analytics tools

Ability to think strategically about complex issues and develop action plans

Able to multitask and handle multiple projects simultaneously under strict deadlines

A true passion for what PolicyPal is building - we are after all revolutionising the industry!

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