About PolicyPal :
PolicyPal is a licensed digital financial advisory firm, Asia’s leading life insurance platform providing personalised financial review and action plan to help you reach financial freedom.
Performance Marketing Manager
Plan and drive campaign strategy and direction by crafting, launching and optimizing campaigns across multiple online channels such as Search, Content, Video, etc.
Manage overall digital marketing budget, analyse the spend effectiveness, work on regular optimizations
Implement KPIs and measure weekly the performance and determine the effectiveness of the implemented strategies
Work across team for campaign development and planning to drive our lead acquisitions and growth through performance marketing
Establish and execute specific campaigns to lower the CAC and work towards predetermined goals / targets to deliver results
Responsible for reporting regular insights on new customer acquisition and retention strategies
3 years of experience in performance marketing
Experience with managing B2C campaigns
Highly analytical and adept at using various marketing analytics tools
Ability to think strategically about complex issues and develop action plans
Able to multitask and handle multiple projects simultaneously under strict deadlines
A true passion for what PolicyPal is building - we are after all revolutionising the industry!