Senior Associate Product Marketing
volt
Singapore
2d ago

Responsibilities

  • Working across the business - Investment Product Specialists and Investment Directors, Country Marketing Managers and Sales associates - to help create, review and update product specific messaging that can be used to support the promotion of the firm’s range of investment services
  • Creation and maintenance of the messaging and content for a range of materials e.g. New business pitchbooks, promotional literature, web and other digital content for specific investment strategies
  • To ensure product positioning and strategy, client feedback, investment insights and responses to sales objections are incorporated / considered in the materials and tools we create to promote our investment services
  • Working closely with local Country Marketing Directors to ensure that our marketing channels (email comms, website, videos events etc) reflect the latest messaging for our investment services and are appropriate for the relevant audience
  • Prioritise the delivery of the marketing toolkit and manage the delivery of materials through the Marketing Communications team
  • Key Requirements

  • 5+ years’ experience of Product / Investment Marketing
  • A good understanding of investment management products and asset management markets (fixed income experience would be beneficial)
  • Experience of working with sales teams to support and drive engagement with prospects and clients - ideally across both Institutional and Financial Intermediary channels
  • The ability to understand and build upon insights from Investment Groups and Sales teams to turn them into compelling messaging to support product-specific initiatives and broader marketing materials
  • Good written and oral communication skills, interpersonal skills and an ability to build strong working relationships within a team
  • High levels of energy and commitment
  • High level knowledge of Marketing process and tools
  • Ability to meet tight deadlines and prioritise effectively
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