Market Research Analyst
Caterpillar
Singapore, Singapore
6d ago

Description

As a Business Analyst you are responsiblefor conducting market analysis, identifying emerging trends, and ensuringbusiness data and reporting needs are met.

You will also support the budgeting,cost management and internal governance for regional product marketing team.

JobDuties / Responsibilities may include, but are not limited to :

Collects and performsanalysis of sales, market and competitive battlefield. Analyzes the"raw" field data to identify trends, competitive actions,and determines what this data means.

Constantly determines thedifferent ways the data can be looked at and ensures the resultinginterpretation based on the different analysis perspectives are un-biased andhas not overlooked aspects that are critical to the sales and marketing teams.

The role reviews, consolidates, and analyzes all competitive, market, andindustry related information for the region.

In conjunction with this, the role produces standard reporting for use by thesales and marketing teams to provide feedback to the product groups and otherenterprise partners as to the pulse of the market.

Responsible for performing data analysis and making decisions through theanalysis process as different data perspectives are taken such as segmentingthe data by machine application, fleet size or brand equity.

Collectivelythese decisions have a direct bearing on what the data means and on subsequentdecisions made by the sales and marketing teams regarding current or futureprogram needs.

Presents own analysis and interpretation to the RegionalProduct Marketing Manager for review.

Basic Requirements :

  • A bachelor’s degree in Marketing, Business or Engineering.
  • 3 to 5 years of financial or marketing-related experience; multi-functional experience is desirable including several years of experience to gain a thorough understanding of the company's product line.
  • Advanced Excel skills
  • Hands on experiences with BI tools / dashboard e.g. Microsoft Power BI, Tableau
  • Ability to communicate complex ideas effectively in English
  • Ability to work independently and collaborate effectively in a team environment
  • Less than 20% Travel Required.
  • DesiredRequirements :

  • Excellent problem solving, analytical & synthesis skills
  • A market research or statistics-related degree are preferred.
  • Additional languages such as Bahasa, Japanese, Thai preferred
  • Good business domain knowledge in sales and marketing of heavy machinery
  • Able to independently design and manage business analysis projects, analyze and synthesize key takeaways and gain the buy in of senior business leaders.
  • Caterpillar is an equal opportunity employer (EEO)

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