Manager, Park and Attractions Marketing
Wildlife Reserves Singapore
Singapore, SG
1d ago

Wildlife Reserves Singapore (WRS) is the holding company of the award-winning attractions Jurong Bird Park, Night Safari, River Safari and Singapore Zoo.

WRS is dedicated to the management of world-class leisure attractions that foster conservation and research while educating visitors about animals and their habitats.

As champions for Wildlife, we lead actions to protect them, inspire a love for wildlife and spark a sense of wonder in everyone, regardless of our roles.

Job Duties and Responsibilities :

  • Provide brand guardianship and marketing lead for company and its parks
  • Lead, conceptualize, plan and supervise execution of various key and tactical campaigns to achieve attendance and revenue KPIs for company and its parks
  • Supervise all aspects of projects, from planning, budgeting, approval channels and process, meeting deadlines, contingency planning, campaign analysis and reporting to deliver quality outcomes and outputs.
  • Work collaboratively and effectively with cross-functional teams such as events & programming, digital & social, design and other internal stakeholders to provide guidance.
  • Manage and monitor overall marketing budget to achieve optimal use.
  • Manage media and creative agencies effectively.
  • Lead and secure partnerships with relevant partners or vendors.
  • Work on special projects when required
  • Provide mentorship for junior team members and interns
  • Job Requirements :

  • Degree in Marketing, Mass Communications or equivalent
  • At least 5-6 years of relevant experience in Marketing or related disciplines, preferably in Tourism or Hospitality industry
  • Proven experience in brand building, consumer marketing, digital marketing, project management and budget management
  • Results-orientated, confident and possess good interpersonal and communications skills
  • Strong analytical, highly organised and meticulous
  • Ability to multi-task in fast-paced environment and meet tight timelines
  • Prior experience in multiple stakeholder management role
  • Team player and able to work independently
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