Manager - Programmatic
DENTSU AEGIS NETWORK
Singapore
5d ago

Job Description : Key Accountabilities

Key Accountabilities

  • Manage account growth through implementing campaign solutions, including developing campaign strategy, building campaigns, monitoring and liaising with the trading teams to optimise for spend and performance to meet and exceed customer marketing key performance indicators (KPIs)
  • Use advanced optimisation techniques and collaborate with the wider DAN network to deliver on budget allocation decisions across the book of business.
  • Identify and seize opportunities in an account, create and support multi agency product solution and collaborate with the business leads to create a growth strategy for potential advertisers
  • Collaborate effectively with vendors and business leads to drive growth plans of our large advertisers
  • Develop and apply knowledge of market and competitive environment for vertical and sub- verticals in solutions offered
  • Contribute to documenting best practice guides, socialise scenarios that adversely impact performance and follow process guidelines
  • Participate in knowledge sharing, identify process gaps and assist on projects that improve the team’s overall performance
  • Person Specification

  • BA / BS degree or equivalent practical experience
  • 4 years of experience in managing online marketing campaigns
  • Proficiency in the display ecosystem of ad networks, demand- side platforms (DSPs), first- party and third- party audience targeting and technology, online measurement, ad operations and Google display ad buying, delivery and measurement platforms
  • Ability to think strategically and analyse the needs of clients; track record of developing strong relationships, being highly accountable and the ability to meet strict deadlines
  • Ability to manage conversations around auction- based display campaigns across various programmatic platforms for complex clients focused on performance goals
  • Effective analytical skills with the ability to see granular as well as big picture issues
  • Excellent business acumen, problem solving and project management skills
  • Please attach an updated CV to your application. Applications without CV will not be considered.
  • We regret that only shortlisted candidates will be notified.

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