Go-to-Market Search Product Lead
5d ago

The Business Strategy & Operations organization provides business critical insights using analytics, ensures cross functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward.

We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early stage ideas into future-growth initiatives.

Working within the APAC GTM organization, you'll be part of APAC Performance Product - Search & Verticals group to create and lead effective go-to-market plans on your specific product area that include delivering ad products that satisfy users and advertisers, equipping country activation specialists and sales teams to drive adoption and optimal use of those products, whilst also collaborating with Global Product Leads to provide feedback and insights that improve our products and drive further innovation.

You will also identify key opportunities to innovate based on markets needs and influence product or sales strategy accordingly together with respective leaders.

In addition, you’ll be driving thought leadership discussions with senior stakeholders and Google global product organizations to guide Search Products road map as well as with APAC sales leadership to provide product focus guidance that help drive business growth.

You’ll work closely with other components of APAC Go-to-Market in region and in country to align strategy, with in market specialists Search specialists and leaders to guide activation goals and support execution as well as with APAC Marketing and other Partners teams such as gTech and MediaOps to drive scalable activities and achieve the regional strategic goals on your product area.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy.

We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas.

Team members are analytical and strategic, with a pragmatic sense of how to get things done.


  • Create, execute, and refine the ads product Go-to-Market strategy for Search in APAC, with focus on Coverage, Formats and Targeting.
  • Drive adoption of key formats and targeting search products by influencing and equipping sales specialists and sales communities across the region.
  • Identify gaps in products and build business cases based on customers needs.
  • Partner with Global Product Leads on your product area road-map.
  • Identify business opportunities with market and competitive insights. Partner with cross-functional teams to develop and execute regional programs, initiatives.
  • Minimum qualifications :

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in the digital marketing field, using quantitative tools to segment advertiser portfolios.
  • Preferred qualifications :

  • MBA or graduate degree in a management or technical field.
  • Experience presenting to stakeholders and the ability to influence without authority.
  • Experience working in or with Asia-Pacific markets.
  • Ability to juggle multiple work-streams while paying close attention to detail.
  • Distinctive problem-solving and analysis skills, combined with impeccable business judgment and the ability to present to executives.
  • Effective written and verbal communication and interpersonal skills, with the ability to package and communicate solutions effectively.
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