Marketing Executive, APAC
LEWIS
Singapore
23d ago

Purpose of the role

The Marketing Executive role provides effective and efficient support to LEWIS’ APAC internal marketing efforts. This role involves taking the lead on, and responsibility for, ongoing marketing campaigns and related projects.

Regional marketing activity

  • Takes a lead role in the planning and execution of marketing activities for all offices in APAC
  • Actively researchs and suggests ideas and opportunities to promote the company and services
  • Builds and maintains external relationships with journalists, partners, suppliers and other stakeholders / audiences
  • Supports the team with prospect outreach
  • Participates in brainstorms and training sessions
  • Advertising, events and sponsorship

  • Actively seek opportunities to promote and benefit the agency
  • Liaises with internal stakeholders on topics, speakers, content and promotion / follow-ups
  • Works in partnership with designers on associated creative and collateral
  • Manages events including speaker liaison to venue management
  • Manages costs and activity to ensure delivery is on-time and to budget
  • Ensures ample marketing supplies are available based on requirements
  • Identifys new requirements and provides solution ideas
  • Manages printing / production of marketing collateral, sourcing quotes and liaising with designers and printers / suppliers as necessary
  • Content and PR

  • Manages blog content and contributor calendar
  • Manages executive team speaking engagements
  • Manages award programme including identifying opportunities and the creation and submission of entries
  • Ensures there is a regular pipeline of news and announcements from the region, including drafting and approval process
  • Identifies and creates a regular pipeline of case studies for publication on external channels
  • Direct mail outreach and social marketing

  • Manages the production / creation of regular online and offline mailers
  • Suggests ideas for creative outreach campaigns
  • Segments and targets distribution lists, liaising with the sales team
  • Leads the social media marketing activity, including curation and creation of content, and ensures each market within APAC is well-represented
  • Lead Nurturing

  • Plan and execute a lead nurturing and generation strategy, including ensuring regular outreach to existing clients, prospects and creating new contacts throughWesite performance, SEO and SEM campaign supportBlog and content marketingEmail and direct marketingLEWIS event and webinar marketingSponsorship and advertising at industry eventsPartnership identification and development
  • Monitors marketing qualified leads and flags / refers new business opportunities to senior team members
  • Reporting and analysis

  • Monitors campaign performance data and contributes to marketing reports, including campaigns such as website performance, mailers, events, advertising and social media activity
  • Monitors and analyses engagements on social media and responds as appropriate
  • Compiles and interprets reports for the newsletter
  • Compiles ad-hoc reports and / or analysis as and when required
  • Systems and administration

  • Co-editor for the regional website
  • Is a super-user of the team’s major marketing tools for social media management, content management systems and email namely Act-
  • On, Oktopost and Sitefinity

  • Updates and maintains documents on the regional server and other work spaces used by the team
  • Minutes team meetings and proactively helps to drive actions to ensure projects stay on-track
  • Manages administrative tasks for the team as appropriate
  • General

  • Supports the Marketing Manager, APAC and the wider Global marketing team on projects and initiatives e.g. announcements;
  • collateral; social media and content creation

  • Is a cultural ambassador; promoting initiatives internally and externally; showcasing activities and achievements on Yammer and social media
  • Attends agency and industry events as appropriate to represent the agency
  • Seeks ways to increase knowledge for self-improvement and to improve the team’s ability to deliver results
  • Proactively suggests ideas for new processes and tools to improve efficiency and performance of the team
  • SPIRITED

    Takes ownership for your work, objectives and projects

    Reacts and takes quick action when necessary

    Accepts and respects differences when working with others

    Responds well to feedback and learns from it

    Enthusiastic and proud of work and contribution to LEWIS

    Acts with confidence and use your initiative

    Remains focused and resilient when under pressure

    Communicates and listens effectively to clients and colleagues at all levels

    Actively seeks out advice or guidance

    Positive and optimistic attitude

    Identifies solutions to problems

    Receptive to changing circumstances

    Establishes and maintains a strong personal network of contacts

    Eager to learn and applies this to learning to work

    Engaging sense of humour and knows how to have fun

    Open and receptive to new ideas

    Supports colleagues and works well as part of a team

    Keen to understand what other teams do in the agency

    Cares about and shows commitment to the success of LEWIS

    BOLD

    Takes ownership for your work, objectives and projects

    AGILE

    Reacts and takes quick action when necessary

    COLLABORATIVE

    Accepts and respects differences when working with others

    INQUISITIVE

    Responds well to feedback and learns from it

    SPIRITED

    Enthusiastic and proud of work and contribution to LEWIS

    BOLD

    Acts with confidence and use your initiative

    AGILE

    Remains focused and resilient when under pressure

    COLLABORATIVE

    Communicates and listens effectively to clients and colleagues at all levels

    INQUISITIVE

    Actively seeks out advice or guidance

    SPIRITED

    Positive and optimistic attitude

    BOLD

    Identifies solutions to problems

    AGILE

    Receptive to changing circumstances

    COLLABORATIVE

    Establishes and maintains a strong personal network of contacts

    INQUISITIVE

    Eager to learn and applies this to learning to work

    SPIRITED

    Engaging sense of humour and knows how to have fun

    BOLD

    Open and receptive to new ideas

    COLLABORATIVE

    Supports colleagues and works well as part of a team

    INQUISITIVE

    Keen to understand what other teams do in the agency

    SPIRITED

    Cares about and shows commitment to the success of LEWIS

    About you

  • Strong marketing generalist skill set. Proficient across all marketing tactics and channels, including events, mailers and social / online.
  • Creative thinking and independent problem solving
  • Excellent communication skills (written and spoken)
  • Calmness under pressure and ability to deliver to tight deadlines
  • Well organised; ability to prioritise; attention to detail; a pragmatic approach
  • Energetic, confident, charismatic a credible team player
  • Bachelor’s degree (preferably in a PR, sales or marketing-related subject)
  • Knowledge of marketing automation platforms and some experience with design, photos, videos, HTML
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