Product Marketing Executive
Appster Technology Pte Ltd
Singapore, SG
4d ago
source : Glints

We are looking for a creative Product Marketing Executive to take full responsibility of our outbound activity aimed at generating product awareness, differentiation, demand and content creation for our Mobile / Web App.

Our ideal candidate should be able to develop engaging content to attract and retain consumers. You’ll also be responsible for presenting our product in ways that will strengthen our brand and boost user quantity.

Responsibilities :

Write clear and concise contents for our web / mobile based product (prompt messages, text etc.)

Translate technical details into benefits for the user.

Market research, competitor analysis, product comparison to position the App.

Understand business objectives and design surveys to discover prospective customers’ preferences

Provide competitive analysis on various companies’ market offerings, identify market trends, pricing / business models, sales and methods of operation

Be updated with new technologies and marketing trends

Undertake individual tasks of a marketing plan as assigned

Requirements :

Diploma or Degree in Marketing, Journalism, Mass Communications or related field of studies

Min. 3 years of proven experience in marketing research or content writing

Preferably with experience in App / Web development or e-commerce background

Editorial mindset with an ability to predict audience preferences

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