We are looking for a creative Product Marketing Executive to take full responsibility of our outbound activity aimed at generating product awareness, differentiation, demand and content creation for our Mobile / Web App.
Our ideal candidate should be able to develop engaging content to attract and retain consumers. You’ll also be responsible for presenting our product in ways that will strengthen our brand and boost user quantity.
Write clear and concise contents for our web / mobile based product (prompt messages, text etc.)
Translate technical details into benefits for the user.
Market research, competitor analysis, product comparison to position the App.
Understand business objectives and design surveys to discover prospective customers’ preferences
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing / business models, sales and methods of operation
Be updated with new technologies and marketing trends
Undertake individual tasks of a marketing plan as assigned
Diploma or Degree in Marketing, Journalism, Mass Communications or related field of studies
Min. 3 years of proven experience in marketing research or content writing
Preferably with experience in App / Web development or e-commerce background
Editorial mindset with an ability to predict audience preferences