VP of Marketing
Love, Bonito
Singapore City, SG
5d ago
source : Openspace Ventures

We pride ourselves as the best and largest vertically integrated, omni-channel women’s fashion brand in the region. Founded in 2010, we’ve grown to 200 people strong, proudly headquartered in Singapore with country offices in Indonesia, Malaysia, and Hong Kong and an omni-

channel presence across these 4 markets. In addition to our retail franchise in Cambodia, we ship internationally to 14 markets (China, Philippines and Australia, New Zealand, US, Canada, Macau, Japan, Korea, Vietnam, Thailand, Myanmar, Cambodia & Brunei).

We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.

The team

The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus -

our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-

centric yet considerate approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-

minded people to join us - people who are as passionate, fearless and entrepreneurial.

If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!

The role

We’re looking for a chief storyteller and brand evangelist, where you will be responsible for telling our story across all of our communication channels and platforms.

You will oversee the overall marketing and brand strategy across the group, and will play a pivotal role in the development and positioning of Love, Bonito’s brand in all key markets.

Reporting directly into Management, you will play a key role in building our brand and reaching out and connecting to as many women as possible, globally.

You should have / be

  • A passion for marketing and storytelling with a strong consumer instinct
  • Ability to think strategically in a customer-centric, user-driven way
  • Both creative yet analytical abilities
  • A passion and genuine interest in our brand and mission - fashion and the community of women
  • Extreme ownership and mission first and performance-driven mentality
  • A strong and mature leader with the ability to inspire and motivate both direct and country teams
  • Exceptional communication and persuasion skills with both internal and external stakeholders
  • Exceptional influencing abilities to create strong voluntary’ buy-in by building strong relationships with stakeholders across all functions and levels
  • Lives and breathes our brand values : People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together!
  • Main responsibilities

    Build a tight-knit, dynamic and high performing team across the Marketing organization :

  • Campaigns, CRM & Partnerships
  • Social Media, Influencer Marketing & Content
  • PR & Communications
  • Community
  • HQ & Country Marketing
  • Overall scope

  • Develop customer personas and flesh out brand and communications strategy to guide all organizational stakeholders
  • Define marketing goals and objectives that are in-line with brand direction and mission
  • Plan, implement, review and analyze marketing strategies (across all channels & platforms) and campaigns (brand, promotional, assortment-driven etc.)
  • Create and develop a strong layer of assortment and performance-driven campaigns to contribute towards growth targets
  • Plan, manage and optimize marketing budget for maximum returns
  • Collaborate closely with Design & Merchandising in the roll-out of all assortment-driven campaigns
  • Collaborate closely with Retail & Product team to optimize and refine our platforms so that we can tell our LB story convincingly
  • Collaborate closely with Data team to create self-serve dashboards for the Marketing team; leverage data for actionable insights
  • Lead in ensuring a tight partnership across all country teams by leading in all communications and alignment; develop best practices and toolkits for country teams
  • Keep abreast of the latest trends and industry developments so that we’re always ahead of the curve
  • Develop a solid network of strategic partnerships i.e. Facebook, Google, market insight agencies, brand / commercial partners etc.
  • REQUIREMENTS

  • 6+ years of relevant work experience preferably with an omnichannel and / or direct-to-consumer brand
  • Degree from top university
  • Superb communication, interpersonal and presentation skills
  • Experience with Google Analytics and other analytics tools / marketing platforms
  • Experience in managing and leading a team
  • Past P&L responsibility
  • BENEFITS

  • Full corporate insurance
  • Staff discounts
  • A dynamic, no corporate-BS environment to learn, grow, and really make an impact
  • Apply
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