Manager, GrabPay Consumer Marketing
4d ago

We are Grabbing the job detail for you

Get to know the Role :

We’re looking for a seasoned consumer marketeer to be part of the Regional GrabPay marketing organisation. GrabPay Marketing is a new team that will be tasked with driving adoption of GrabPay amongst consumers across Southeast Asia.

This person, along with the team, will be tasked with devising the integrated marketing strategies to drive mass consumer uptake and usage of GrabPay.

The day-to-day activities :


Drive go-to-market strategy for building the GrabPay business across Southeast Asia, working in partnership with country marketing teams for roll-out.

Own the development of product positioning, as well as GrabPay communications strategy

Devise data-driven strategies for product iterations and optimization

Work closely with the brand team on the brand positioning and framework for GrabPay and deliver communications and initiatives that amplify that narrative.


Act as the primary customer advocate for the wallet consumer partner with consumer insights team to glean consumer needs and work through the GrabPay organization to ensure these needs are met whether through tech, operations or communications initiatives.

Work with product marketing and consumer insights to identify the most relevant consumer audiences for the wallet, and the value proposition that meets their daily needs.

Turn these insights into action by then building out consumer marketing strategies.


Analyze GrabPay Business Measures and use them to inform your planning and marketing strategies

Is this for you?

You are commercial, with a creative flair : You are a commercially minded marketer who understands how to tie commercial objectives with marketing challenges

You are Intellectually curious about Fintech / Online Businesses : You have an appreciation for business models in the payments and e-

commerce space with a keen interest in how to drive growth within them

You are a Problem Solver at heart : You are comfortable with a fast paced environment with a proven ability to structure problems

You know what you bring to the table : You bring unique marketing experience with the results to back it : We know that no marketer is the same -

you could have launched a brand campaign, worked to create a new digital products or developed a new brand strategy for a client.

What we want to see are the results you brought with it.

You understand our market : Have you experience working in Southeast Asia or you have a deep understanding of Fintech from another market that can be applied to this role.

You operate with a startup mindset : You have a positive and resilient attitude with the ability to operate in ambiguity combined with a drive to get things done and adapt to new things quickly.

The must haves :

Bachelor’s degree from a top tier local or international university

Excellent proficiency in Google products

7+ Years Experience in Product Marketing, Brand Management or Consulting

Experience in marketing analytics software and analysis

Get to know Grab :

Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people.

We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.

Grab began as a taxi-hailing app in 2012, but we have since extended our product platform to include GrabCar, GrabShare, GrabBike, GrabHitch, GrabExpress, GrabFood, GrabCoach, GrabShuttle, GrabCycle.

We recently launched our fintech platform GrabFinancial, which consists of payments, lending and insurance. Our latest addition is GrabVentures, an in-

house incubation platform. We are focused on pioneering new commuting and payment alternatives for drivers and passengers with an emphasis on convenience, safety, and reliability.

Currently, we offer services in 8 countries. Our R&D offices are in Singapore, Seattle, Beijing, Bangalore, Jakarta and Vietnam.

We aspire to unlock the true potential of Southeast Asia and look for like-minded individuals to join us on this ride.

If you share our vision of driving South East Asia forward, apply to join our team today.

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