Regional Brand Manager
Singapore, Singapore
6d ago

Description : Position Snapshot

Position Snapshot

Location : Changi Business Park, Singapore

Company : Nestlé Singapore


A day in the life of a Regional Brand Manager

  • Work in close collaboration with brand board for region AOA to develop robust activity plans in line with the brand essence and accelerate growth
  • Manages 60 / 40+ basket, packaging, Nutrition, Health & Wellness dashboard, services and creating shared value communication related to her / his brand
  • Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
  • Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his / her brands
  • Contributes to development and executes strong, functionally aligned brand and Intergrated Commercial plan
  • Tracks and monitors the performance, health and strategic alignment. Understands business impact of PFME and TTS investment of her / his brand
  • Contributes to the development of Business Plan and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences
  • Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted Nutrition, Health and Wellness leader
  • What will make you successful

  • At least 3 years experience in marketing or commercial experience in FMCG industry
  • Experience working in cross functional teams
  • Experience in regional FMCG environment in marketing or commercial
  • Organization :

    Posted Date : 06 / 22 / 2020

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