Retail Manager
Fashion Group Asia Pacific
Singapore
4d ago

Position

OVERALL RESPONSIBILITIES

Responsible to maximize sales in the area within the KPI's set by the Head of Retail, developing new and existing business and maintaining key relationships across Singapore and Malaysia

Detailed Objectives :

Sales Management

  • Provide inputs to budgeting process in terms of sales forecast, headcount requirements, financial requirements etc.
  • Monitor sales performance versus objective
  • Develop and implement commercial action plan to grow the business e.g. targeting, clientele categories ( local / tourists), incentive programs, slow movers etc
  • Liaise with merchandizing team on products ; provide feedback for product development
  • Liaise with regional office and Head of Retail; produce required reporting, provide recommendations and work towards effective 2-way communication
  • Liasie with marketing / CRM team to plan right activities in stores per region to develop strong customers data
  • Monitor & communicate with regional team and Head of Retail on local trading environment and trends, including competition, tourism, consumer trends
  • Ensure efficient reporting, administrative management and upwards communication
  • Team Management

  • Communicate vision, strategy and clear direction to retail staff
  • Structure the organization of retail activity and allocate responsibilities
  • Ensure adequate staffing through recruitment, rotation, mobility, training and development in collaboration with the HR team
  • Motivate, drive, inform and actively coordinate retail teams
  • Monitor sales team performance
  • Ensure proper training of sales staff and excellent customer service
  • Local Brand Image

  • Act as brand ambassador, actively promote the brand in the local market
  • Propose and effectively implement local marketing, customer relation / VIC strategy bringing in a positive exposure to the brand image
  • Nurture relationship with business community and competition
  • Keep abreast of counterfeits activities in the market and provide regular feed back / information to the anti-counterfeiting department
  • Store Network

  • Propose layout adjustments as needed to ensure commercial efficiency
  • Manage existing store network projects : expansion, renovation, relocation, closure
  • Participate in lease negotiations with landlords
  • Operation

  • Oversee day-to-day operation of the stores and solve unresolved operational issues
  • Ensure that the standards of housekeeping and merchandizing are maintained at all times
  • Enforce company policies and procedures
  • Provide necessary resources and support to stores
  • Liaise with suppliers and ensure optimum conditions
  • Control costs for optimum effectiveness of operations
  • Plan and take necessary steps to have optimum stock levels, appropriate merchandize mix and correct inventory control;
  • maintain inventory discrepancies at the lowest possible level.

  • Implement and support all security measures
  • Investigate and report on any occurrence outside normal events
  • Performance Measurement Parameters

  • Sales Achievement Sales objective achievedDiscount % objective achievedUnit per transactionCapture rateConversation rate
  • Team Management - Staff development and team building
  • Store Network Management - to expand the fine tune store network
  • Operation Enhancement - to achieve operational efficiency
  • Profile

    Education & Technical Knowledge & Experience

  • Plan and take necessary steps to have optimum stock levels, appropriate merchandize mix and correct inventory control;
  • maintain inventory discrepancies at the lowest possible level.

  • Implement and support all security measures
  • Investigate and report on any occurrence outside normal events
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