Vice President, Marketing APJ
VMware
Singapore, Singapore
1d ago

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Job Description

The VP APJ Marketing is responsible for the development of the regional marketing strategy, including all aspects of the planning, programming and successful operational execution of all programs and campaigns across the APJ region.

Additionally, this leader will lead a large 100+ team of senior marketing professionals with expertise in enterprise, and commercial segment marketing, solutions marketing, partner marketing, digital marketing, lead generation, events and marketing operations.

In addition to managing the 5 regional Field Marketing leaders and their teams which are geographically distributed throughout the APJ region.

The individual will drive creation and execution of integrated, online and offline marketing programs that drive awareness and demand for all VMware products in all countries in the APJ region.

The individual will work extensively with sales, partners, and global marketing to design, execute and measure demand generation and qualification programs to support pipeline growth in the APJ.

This position is for a business leader with strong interpersonal and collaboration skills as well as strong business acumen and solid grasp of the latest marketing techniques.

He and she must be able to work effectively across many organizations and influence our corporate team and solution teams to create the right content in order to maximize the impact of these marketing programs in their region.

This leader, an expert in demand creation, specializes in the effective use of integrated, marketing programs (digital and physical) that optimize contribution to pipeline creation.

One of the primary stakeholder for this organization is sales leadership, specifically the GMs / SVPs of Geo’s, and the global leaders of specialist sales teams.

Therefore the alignment and relationship with sales leadership is a critical dimension of this job, as the outcome of this team’s work is aligned to sales leadership (from the creation of new opportunities for the field, to accelerating their existing pipeline, to reducing sales cycles, and deal acceleration activities).

This individual will be an expert in B2B software, and / or cloud services demand creation, and have excellent channel experience as VMware drives the vast majority of its business thru partners in the APJ region.

He or she must be able to work effectively across many organizations and partner with our corporate and product teams to optimize the creation and delivery of world-class demand gen programs and campaigns for optimal market impact in Asia.

The product and solutions portfolio is broad and ranges from point products, to comprehensive solutions, from mature established products to emerging offerings with less established customer traction.

And the geographical diversity scales from mature markets, to emerging markets with nascent market traction.

The role will have a seat on the APJ Business Leadership team and will be a senior member of the Global Field Marketing Leadership team, reporting into the Global VP of Field Marketing & Demand Generation.

Job Responsibilities :

  • Define marketing strategy for APJ around major solutions.
  • Develop and implement a comprehensive portfolio of one to many marketing programs including integrated campaigns / programs, events, trade shows, direct marketing, email, seminars, database and account intelligence
  • Programs and campaigns will be multi-touch, multi-channel and highly integrated, oriented by target personas to drive specific product and solution pipeline outcomes.
  • Events and Tradeshows. Run several large-scale events each quarter. Design content, create demand, and gain financial sponsorship to cover all program costs and execute.
  • Management of Budget, Planning & Operational Reporting envelope
  • Own segmentation, and audience and persona populations in the region, so programs are highly targeted.
  • Responsible for creating, building and the overall success of executing APJ programs.
  • Management of lead qualification and lead flow to sales.
  • Manage and assign Development Funds (DF) to key partners and work with them to drive the best ROI possible on their programs
  • Conduct in depth evaluation and analysis of programs to measure effectiveness
  • Requirements :

  • 15-20+ years of experience in managing large, highly distributed teams
  • Proven track record working with diverse cultures and across APJ markets
  • Ability to work in a fast-paced high-tech environment with a proven track record of delivering innovative, creative and plans that drive results
  • Excellent people leader focused on building and fostering team culture that aligns to VMware EPIC2 values including inclusive leadership of teams and organizations
  • Experience fostering collaboration and teamwork across cross-functional teams that are not under direct control and ability to influence key stakeholders.
  • Strong interpersonal and communication skills.
  • Demonstrated background in negotiation skills and experience managing large budgets
  • Strong knowledge of the cloud market
  • Strong digital marketing skills
  • Strong analytical, operational, and process skills
  • Sales and Business Development background or experience would be strong plus
  • Authorised employment status in Singapore or Sydney Australia
  • Education

  • BA / BS in Marketing / Business, Economics. MBA preferred
  • VMware is an Equal Opportunity Employer and Prohibits Favoritism and Annoyance of Any Kind and value diversity at our company.

    We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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