Marketing Manager - Payments
Singapore , SG
1d ago


Marketing Manager, Payments

Amazon strives to be the Earth’s most customer-centric company where people can find and discover virtually anything they want to buy online.

By giving customers more of what they want low prices, vast selection, and convenience Amazon continues to grow and evolve as a world-class e-commerce platform.

Amazon Singapore is seeking an experienced marketing manager to lead marketing strategy and execution for Amazon Gift Card products and bank promotions.

This role will entail developing marketing campaigns to drive new customer acquisition through gift cards and bank promotions, active management and launching of new locally relevant gift card designs, and collaboration with business development team members to measure efficacy of bank promotions to inform a forward-looking strategy.

Amazon Gift Cards have a proven track record of contributing significantly to the growth and success of Amazon, and in Singapore we expect gift cards to be a leading channel for new customer acquisition.

Bank promotions offer value for Amazon customers while serving as a mechanism to acquire new customers and increase engagement with existing customers.

The marketing manager will define the marketing strategy and work with Product Management, Retail / Vendor Management, Business Development, Design, Business Intelligence and Finance colleagues to execute on a comprehensive digital and offline marketing plan for gift cards and bank promotions.

We are seeking a customer-obsessed individual who is passionate about payments and the intersection of it with commerce, focusing on how to remove friction and add value for Amazon customers through strategic digital and offline marketing activities.

Core Responsibilities :

  • Business Strategy : Define a digital and offline marketing strategy that drives new customer acquisition and increases engagement with existing customers.
  • Planning and Analysis : Drive business planning activities across the payments and retails teams, and use customer / market insights, 3rd party research and benchmarking data to inform decision making.
  • Marketing Operations : Execute digital and offline campaigns and merchandising plans for gift cards and bank promotions, and work with product and design teams to develop, test, launch and evaluate new gift card designs.

  • Bachelor’s degree
  • 5+ years in business development, product management, marketing program management or related function
  • Excellent oral and written communication skills
  • Strong analytical skills and ability to independently seek out the relevant tools to achieve results
  • Demonstrable ability to engage, influence and align individuals of varying levels of seniority and tenure, externally and internally
  • Comfortable working with both local and globally dispersed colleagues
  • Must be comfortable dealing with ambiguity and using sound judgement in critical business-decision making

  • MBA preferred
  • Prior experience in strategic digital and / or offline marketing
  • Prior experience in the consumer payments or consumer goods / retail industry, or both!
  • Fun, engaging and team-oriented personality
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