Regional CRM Executive- Data Analyst
6d ago

We are looking for a passionate and talented individual to join the award-winning ZALORA CRM Team.

Customer Relationship Management (CRM) is the concept of being relevant to the customer, leveraging data to understand the customer DNA and provide a top-class customer experience via the full suite of customer touchpoints and communication channels.

CRM adds value by effectively representing ZALORA as a brand, its character, personality, and product assortment, while taking into consideration the individual customer’s needs and motivations.

In every single marketing message we send, we aim to craft the perfect environment to maximise emotional value and commercial opportunity across the customer journey †right from their first order up until they become loyal advocates of the ZALORA brand.

With a combination of rich customer data and state of the art digital marketing technology, we are more empowered than ever to consistently innovate and commit to deliver amazing experiences in line with the needs of our customers, the company, and the retail ecommerce opportunity as a whole.

Responsibilities :

  • Enhance and personalize customer communications by enabling new customer data facilities on CRM data warehouse that can be ingested across multiple campaigns.
  • Ensure quality of data in CRM data warehouse by maintaining its operational cleanliness and completeness through the implementation of strong data monitoring and documentation processes
  • Co-create reporting pipelines, automated dashboards / reports to support the tracking of key CRM KPIs and marketing effectiveness via the use of tools such as Tableau, Python and R.
  • Unlock new CRM customer communication channels to increase engagement with customers by building required data facilities.
  • Assist the analytics portfolio in generating new customer insights that improves the relevance of communications to the customers. This is done by :
  • Discovering and defining new hypotheses around our customers.
  • Executing quantitative exploratory data analysis to define areas of opportunity.
  • Collaborating with stakeholders to action on new insights.
  • Requirements :

  • BS in Business, Analytics, Mathematics, Economics, Computer Science, Information Management, Statistics or similar field from a reputable university
  • Fresh graduate / less than 2 years of relevant experience
  • Comfortable working with large amounts of data
  • Strong analytical mindset with excellent numerical and problem-solving skills
  • Ability to relate data to qualitative insights
  • Strong willingness to learn and grow independently
  • Strong interest in being at the forefront of e-commerce and fashion
  • Good collaborative skills and works well in a team
  • Proficient in Excel and prior experiences with SQL
  • Basic knowledge of Python, R or other scripting languages is a plus
  • Working knowledge on technical / analytical toolsets such as Google Analytics, Bigquery, Tableau, Amazon Redshift and Google Cloud is a plus
  • What we offer you :

  • Gain a high level and deep understanding of the company and business, and see your inputs and initiatives take flight to drive real business impact
  • Witness cutting edge E-commerce first-hand and utilise award winning campaign automation technology to drive success in the modern environment
  • Ownership of a key portfolio in the team, with the opportunity to develop and take it further
  • Be a part of an award winning, high performance, highly professional & entrepreneurial team
  • Work with experienced, motivated and talented colleagues from all over the world
  • The ZALORA Story

    ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit.

    As Asia’s leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan.

    ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women.

    ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets.

    ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals.

    Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

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