Manager, eCommerce Performance Marketing, SEA
adidas
Singapore, 01, SG
3d ago

Purpose & Overall Relevance for the Organisation :

  • Drive revenue growth of e-Commerce by acquiring high quality traffic and consumers for the adidas SEA online shop.
  • Responsible for bringing high quality traffic as well as driving repeat consumers to the SEA websites.
  • Responsible for continued high growth of adidas SEA online footprint.
  • Ensuring alignment between brand guidelines, key focus areas & digital initiatives and eCommerce performance marketing activities
  • Responsible for maximizing quality traffic and consumer acquisition, as well as ROI on marketing budget to achieve e-Commerce KPIs, sales and margin targets
  • Providing leadership on effective online & offline marketing tactics, customer acquisition, key performance indicators, expanding existing marketing campaigns and driving the strategic results of new campaigns.
  • Deep-dive web analytics and the performance of marketing activities for a continuous optimization of all activities
  • Key Responsibilities :

  • Develop and execute an acquisition strategy to gain new engaged consumers and to incentivize more purchase from existing consumers.
  • Develop and execute high-quality, high-scale traffic acquisition opportunities. This includes but is not limited to organic search (SEO), paid search (SEM), paid social, retargeting, affiliate marketing, lead generation partnerships as well as offline channels.
  • Develop annual business plan and quarterly tactical plan for traffic acquisition
  • Work closely with media and creative agencies to deliver a premium consumer experience through high quality traffic to adidas websites.
  • Manage testing plan to optimize campaigns and channels
  • Budget management and maximize ROI on marketing spend
  • Feed management for all markets within SEA to ensure that inventories are well managed.
  • Work closely with internal teams (i.e. brand, merchandising, retail, digital, eCom, operations) to align traffic acquisition strategies with overall business objectives
  • Implement category specific digital campaigns and leverage Global and SEA tools
  • Stay abreast of the competitive landscape and develop new initiatives
  • Develop and monitor metrics, and provide monthly channel reporting to management as well as deep-dive analytics to uncover strategic insights and action plans
  • Key Relationships :

    Apart from the core Brand Activation team, you will be working closely with the following stakeholders :

    Internal

  • SEA brand marketing team
  • SEA eCommerce team
  • Global Digital Brand Commerce teams
  • Global Site Operations teams
  • APAC brand marketing team
  • Creative Agency
  • Additional 3rd party providers
  • Knowledge, Skills and Abilities :

    Knowledge

  • Advanced marketing knowledge and specific experience in digital strategy and execution especially on eCommerce performance marketing activities
  • Implementation-driven personality who understands all eCommerce traffic acquisition disciplines
  • Performance driven and capable of managing media spend effectively with active involvement with media agencies
  • Ability to present technical results in a strong manner with clear action steps
  • Skills

  • Very strong in building and maintaining relationships
  • Team player
  • Strong brief writing skills
  • Must have excellent attention to detail and be flexible and adaptable to change
  • Excellent analytical and problem-solving skills
  • Excellent presentation, written, and verbal skills
  • Outlook and Excel : Intermediate; Word and PowerPoint : Advanced
  • Abilities

  • Experience in a range of diagnostic tools, such as Google Analytics, Adobe Analytics, Google Ads, Optymyzr and Dragon Metrics
  • History of demonstrated success in SEO and / or SEM campaign management
  • Requisite Education and Experience / Minimum Qualifications :

  • University degree in business studies / marketing / communications
  • Minimum 5 years of experience in Digital Marketing with strong knowledge of SEO, SEM and digital media
  • Proven track record in digital strategy, planning and implementation
  • Passion for youth marketing, fashion and sports
  • Apply
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