Performance Marketing Senior Executive
Nespresso
Singapore, SG
3h ago

Position Snapshot

Location : Changi Business Park, Singapore Company : Nespresso Singapore Full-time 2-3 years of experience in performance media or direct response marketing

Position Summary

As our Performance Marketing, Senior Executive, you will be responsible for a range of tactical marketing initiatives to drive the overall business growth.

Your main challenge will be to optimize the right media strategies to reach and drive acquisition of new Nespresso Club Members and online orders in a cost-efficient manner.

You will also build performance frameworks and benchmarks to optimize and measure our media effectiveness, gathering insights to build best in class practices.

A day in the life of Performance Marketing, Senior Executive

You will manage day-to-day performance marketing activities with the media agency to develop, implement, and monitor strategies on channels ranging from SEM, SEO, Programmatic and Affiliates.

Working closely with the Brand Communications team, you will lead full-funnel audience targeting and segmentation strategies.

You will identify and test new partners and innovative solutions to drive business objective. Together with HQ, all MarTech / AdTech matters will be led by you (Tagging, DSP testing).

What will make you successful

  • Bachelor / Master degree holder preferably with Major in Marketing and / or Communications
  • Experience in working for a premium brand with an FMCG mindset would have an added advantage
  • Experience in managing external agencies and have existing network in media
  • Hands on experience of media tracking and media tracking & web analytics tools such as Google Analytics, Google Tag Manager, DoubleClick Campaign Manager, Brightedge and the general technical landscape.
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