SMB Marketing Manager
TikTok
Singapore
5d ago
  • Responsibilities- Develop and implement B2B marketing strategy to articulate TikTok's value proposition to SMBs- Develop messaging, narratives and collaterals to engage SMBs in Southeast Asia - Work closely with global marketing teams to localise strategies and campaigns targeted at SMBs- Work closely with sales, PR, product and other cross-functional teams to drive SMB marketing programs- Activate integrated marketing campaigns including events, PR, advertising, social media, training and industry partnerships to engage SMBsQualifications- 5-8 years of experience in marketing, communications, consulting or business strategy - Experience in media, advertising or technology industries - Excellent written and verbal communications in English;
  • candidates who can speak an additional Southeast Asian language preferred (Bahasa Indonesia, Thai or Vietnamese) - Strong understanding of the advertising industry and social media landscape in Southeast Asia- Track record of working with and influencing sales & other cross-functional teams- Experience developing integrated marketing strategies and executing go-to-market plans

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