Senior Product Marketing Manager (Rewards)
Grab
Singapore
4d ago

We are Grabbing the job detail for you

Get to know our team :

The Regional Product Marketing team’s purpose is to build sustainable relationships with our customers by delivering well designed and well-

packaged products that help them solve real-world problems. We do this by truly understanding our customers and their needs, designing meaningful value propositions that inform product development and communication, and managing go-

to-market with the help of our marketing, ops and customer support teams. We are a regional team based in Singapore and work hand-

in-hand with regional product management, regional marketing and country teams across Grab’s eight markets, focusing on the areas that matter most to our customers (consumers, drivers, merchants, agents, and partners).

Get to know the Role :

You will be in charge of shaping, launching and marketing aspects of Grab’s loyalty programme - GrabRewards, and will be the custodian of the overall GrabRewards customer experience.

You will learn who our customers are, what they care about, what motivates them and how we can best communicate with them.

You will feed this insight into product development to ensure we develop world-class products that maximize customer gains & minimize key pain points.

You will be responsible for taking these products to market, ensuring they reach the right audience with the right message at the right time.

The day-to-day activities :

Build and manage the voice of customer framework both from existing customers (Engagement) and non-customers (Growth). Lead or input into ongoing customer research (quant and qual).

These insights will help give directions to product and business teams on challenges and new opportunities within the business

Develop product marketing value proposition and messaging based on insights and data

Identify and recommend marketing opportunities, automation, and measurement that must be built into product development

Document how our products work, what the user experience is like, what can go wrong

Equip frontline teams (marketing, operations, and customer support) with product training and product communications

Manage go-to-market for new features and products. This includes product launch in partnership with various cross-functional teams and driving product adoption among customers

Measure product and marketing success to recommend iterations and improvements needed to gain better market adoption

Maintain close relationships with cross-functional teams including product managers, product designers, regional marketing (performance, brand, social, PR, etc), country marketing teams, operations, and customer support to drive the execution of product launches, product iteration and ongoing usage of key products

The must haves :

Bachelor’s degree from a top-tier international university

Has driven consumer growth and engagement in large consumer internet companies in a product or marketing function.

Has a strong cross-functional leadership track record

Technical skills in Product Marketing, Marketing Strategy, Product strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics

Have 5 years marketing experience using broad marketing mix, management consulting experience, or customer / commercial focused product experience

Prior loyalty related product / marketing experience preferred

Junior candidates are invited to apply and may be considered for an Associate PMM role

TEAM CULTURE

We like creative hustlers, people who can think outside the box, motivate and get stuff done even if it seems impossible

We work fast, push the boundaries, try new things and sometimes they don’t work, so we embrace failure and lifelong learning

We are nice, work together well, and believe in the Grab mission

Get to know Grab :

Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people.

We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.

Grab began as a taxi-hailing app in 2012, but we have since extended our product platform to include GrabCar, GrabShare, GrabBike, GrabHitch, GrabExpress, GrabFood, GrabCoach, GrabShuttle, GrabCycle.

We recently launched our fintech platform GrabFinancial, which consists of payments, lending and insurance. Our latest addition is GrabVentures, an in-

house incubation platform. We are focused on pioneering new commuting and payment alternatives for drivers and passengers with an emphasis on convenience, safety, and reliability.

Currently, we offer services in 8 countries. Our R&D offices are in Singapore, Seattle, Beijing, Bangalore, Jakarta and Vietnam.

We aspire to unlock the true potential of Southeast Asia and look for like-minded individuals to join us on this ride.

If you share our vision of driving South East Asia forward, apply to join our team today.

Get to know Grab :

Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people.

We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.

Grab began as a taxi-hailing app in 2012, but we have since extended our product platform to include GrabCar, GrabShare, GrabBike, GrabHitch, GrabExpress, GrabFood, GrabCoach, GrabShuttle, GrabCycle.

We recently launched our fintech platform GrabFinancial, which consists of payments, lending and insurance. Our latest addition is GrabVentures, an in-

house incubation platform. We are focused on pioneering new commuting and payment alternatives for drivers and passengers with an emphasis on convenience, safety, and reliability.

Currently, we offer services in 8 countries. Our R&D offices are in Singapore, Seattle, Beijing, Bangalore, Jakarta and Vietnam.

We aspire to unlock the true potential of Southeast Asia and look for like-minded individuals to join us on this ride.

If you share our vision of driving South East Asia forward, apply to join our team today.

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