Regional Demand Planning & Marketing Strategy (Flexible Business Verticals) *Assistant Manager/Manager Level (Evergreen)
Grab
Singapore
4d ago

We are Grabbing the job detail for you

G et to know our team :

Demand Planning & Marketing Strategy (DPMS) is a relatively new function housed within Grab Marketing, with work spanning across the entire Southeast Asia region.

The team will focus primarily on growing demand efficiently & effectively across all of Grab’s varied business units. The role will cover overall strategy, ideation (e.

g., optimizing targeted promos & developing innovative demand approaches), experimentation & ensuring successful implementation in-country.

Get to know the role :

Own a functional day-to-day responsibility in a demand planning function, while applying expertise to drive high impact initiatives for demand operations in-country.

The day-to-day activities :

  • Support the Demand Planning Lead & Country Marketing Head (CMH) on overall demand generation operations & promo strategy within the given budget.
  • Provide oversight for in-country Marketing teams on demand generation initiatives.
  • Allocate budget appropriately for user acquisition & retention, based on market insights / competitive landscape.
  • Provide inputs to technical / product team on demand generation advancement.
  • Coordinate cross-functional experiments to generate insights in-line with business objectives.
  • Articulate insights to various key stakeholders, along with recommended actions.
  • Support the optimization of overall user funnel (from awareness to loyalty).
  • Work with Creative, Operations, Strategy, Product / Tech & Research teams to achieve business objectives.
  • The must haves :

  • A minimum two to four years of relevant work experience in management / strategic consulting, telco (product / vertical management), marketing, booking apps, online payments / e-
  • wallets, F&B / food / QSR, eCommerce and / or start-ups.

  • Ability to consistently perform comfortably under pressure in a dynamic, ultra-fast-paced environment.
  • Quantitative discipline with strong business sense and ability to articulate complex analyses results to a wide range of audiences, and translate these to actionable business insights .
  • Primarily driven by quantitative outcome for all decision making.

  • Detail oriented . Experience in analysing & quantifying complex strategic issues tied to long-term business growth.
  • Experience in project managing complex, cross-functional projects.
  • Confident in processing and analysing complex data sets using Excel. Working understanding of SQL and experience with a mobile CLM platform is desirable .
  • Language proficiency in Bahasa, Tagalog, and Vietnamese will be highly preferred.
  • Get to know Grab :

    Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people.

    We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.

    Grab began as a taxi-hailing app in 2012, but we have since extended our product platform to include GrabCar, GrabShare, GrabBike, GrabHitch, GrabExpress, GrabFood, GrabCoach, GrabShuttle, GrabCycle.

    We recently launched our fintech platform GrabFinancial, which consists of payments, lending and insurance. Our latest addition is GrabVentures, an in-

    house incubation platform. We are focused on pioneering new commuting and payment alternatives for drivers and passengers with an emphasis on convenience, safety, and reliability.

    Currently, we offer services in 8 countries. Our R&D offices are in Singapore, Seattle, Beijing, Bangalore, Jakarta and Vietnam.

    We aspire to unlock the true potential of Southeast Asia and look for like-minded individuals to join us on this ride.

    If you share our vision of driving South East Asia forward, apply to join our team today.

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