Manager, Online Marketing
Sea Limited
3d ago

Within Game Operations, we are committed to bringing in the best digital entertainment platform to our users. Like us, you strive to understand our diverse range of users by challenging the status quo and developing innovative solutions to engage users.

As an Online Marketing Manager, you are responsible for achieving high user-growth target through effective user acquisition strategy.

  • Working closely with product, community, marketing team to draft the user acquisition plans, including target audience, key messages, channels, budget and measurement metrics
  • Plan and execute campaigns with effective media strategy; deciding on key marketing messages and creatives
  • Hands on to set up campaigns on ads platforms (e.g. Facebook ads manager and Google Adwords)
  • Analyzing key metrics & optimizing campaign performance to meet KPI on a daily basis
  • Work closely with key partners (Facebook, Google, AppsFlyer and etc.) to improve campaign performance and identify potential user acquisition opportunities
  • Working closely with in-house data team to optimize existing data platform for campaign analysis
  • Minimum of 1-2 years working experience in digital marketing, experienced in app user acquisitions is strongly preferred
  • Have experience in publishing mobile games to European / US / Latin American markets is highly preferred
  • Extensive knowledge on Facebook Business Manager, Google Adwords & Google Analytics from daily applications
  • In-depth understanding of ad networks & eco-system to identify potential user growth opportunities
  • Working knowledge of Excel is a must; VBA is a plus
  • Ability to adapt and deliver in a fast-paced and dynamic working environment
  • Have strong analytical and communication skills. Team spirit, result-oriented and have an eagerness to learn
  • Bachelor’s Degree from recognized universities Degree or professional experience in communications / media / marketing / statistics is a plus
  • Working proficiency in English. Fluent in Thai or Vietnamese is a plus
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