Specialist, Digital Media (e-commerce)
Bain & Company
FRWD Bain is Bain & Company’s digital marketing practice. Sitting across our Technology and Analytics Group (TAG) and our Customer Strategy and Marketing (CSM group), our vison is to help put marketing front and center as the #1 growth driver of our clients’ business.
With the combined skills of Bain and FWRD, we are able to bridge the gap between brand, marketing, strategy and execution, trialing strategies in immediate real-life tests, while having the operating model and organizational design experience to scale the results throughout the organization.
Deepest functional expertise : third-party e-commerce optimization, D2C online sales optimization, marketing solutions optimization of largest regional e-commerce platforms;
additional expertise in paid search, paid social a plus.
FRWD Bain is looking for a digital media specialist who is ready to take the next step in their career. Someone who will confidently handle all steps in creating and executing a media campaign without thinking twice.
This role will be part of a unique high-performing team that is typically involved in accelerating client results through testing, learning and scaling what works.
Month to month experiences will typically range from very focused e-commerce optimization to full transformations across the marketing mix - strategy and audience segmentation, creative, analytics through to delivering results for great brands and clients.
We are looking for someone who is excited to share their knowledge with the broader team and train their client teams and peers on how to maximize efficiency and effectiveness of its online sales initiatives, and connect the client’s marketing efforts to broader business outcomes.
The person must want to help build and foster a healthy and innovative work environment, with a strong team focus and an ability to inject fun and humor even at the busiest times.
We offer a competitive base salary and bonus.
Being the main thought leader and expert on the latest in e-commerce and D2C online sales strategy and optimization; with additional / complementary expertise in paid search, social, and broader online video a plus
The ability to personally plan, set up, manage and report on e-commerce campaigns, including executing across major e-commerce platforms in the region (or learning quickly when the technology is new)
The ability to partner with the right technology, partners, platforms
The go-to on the team other media specialists, consultants and clients who need help / education about the channels and capabilities role in the broader mix, and impact on KPI’s and the business more broadly
Synthesize market insights and signals such as search and shopping data into actionable insights and recommendations towards client’s business objectives the person who can highlight what really matters to impact the client business and deliver results at a consistently high level
Ability to determine the right KPI’s based on client goals, ranging from awareness to traffic to online sales conversions and performance
Thought leadership to the team and clients on the ever-changing landscape in this e-commerce (and potentially search / social / online video) domain, including new products from current partners and new partners
Restlessness, constantly trying to improve client campaigns, whether in the planning or optimization stage
Execution personally in platform or execution quality control oversight spanning :
On time delivery of audience research, planning and launch of all test or scale efforts
Influencing and managing e-commerce strategy
Test-and-learn / experiment design
Advice on campaign set up, reporting and optimizing in-market media specifically in e-commerce focused campaigns
Campaign analyses that surface the what and so what tied to marketing and business objectives
Qualifications / Candidate requirements :
Third-party e-commerce optimization, D2C online sales optimization, marketing solutions optimization of largest regional e-commerce platforms;
additional expertise in paid search, paid social a plus
Experience testing across multiple retailer networks across Southeast Asia (and experience with broader APAC e-commerce platforms a plus)
Experience with owned e-commerce channel capabilities, and partnering with other critical, supporting functions to ensure internal e-commerce support.
Experience coordinating in digital business, e-commerce, and omni-channel retailing.
Demonstrated ability to optimize e-commerce technologies and third party platforms.
Synthesize detailed search data into actionable insights and recommendations towards client’s business objectives
Stays abreast of search engine and e-commerce platform trends, insights and new product launches and shares regularly with greater team
Actively seeks and implements test opportunities, whether it be A / B landing page testing, bidding strategy experiments or ad copy testing
Certifications : Google AdWords (Shopping, Mobile certifications a plus)
Familiar with analytics platforms (Google Analytics, Adobe SiteCatalyst, WebTrends)
Proficient in Microsoft Excel and PowerPoint
Working knowledge of Google Analytics or similar web analytics suite
Must be a self-starter and have a strong desire to learn
Strong communication, project management, time management and analytical skills required
Detail-oriented, organized, a multi-tasker who is comfortable under pressure
Willingness to travel (approximately 50%)