Digital Media Planner/Strategist
Publicis Groupe
Singapore, Singapore
5h ago

Company Description

Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP, Digitas / Arcade and Prodigious networks

Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry.

Publicis Communications draws upon the expertise of over 30,000 employees.

Our ambition is to be the indispensable creative partner to our clients in their own transformation, by delivering seamless access to the creative firepower of our networks through end-

to-end platforms linking consumer insight, brand knowledge and creative ideas, boosted by data and technology."

Arthur Sadoun- CEO Publicis Communications

Planning

  • Develop media strategy, channel / platform recommendations and prepare the detailed media flowplan;
  • Leverage available planning tools and liaise with media owners for proposals;
  • Engage clients on day to day operations, media trend updates and various campaign reports on local / regional / global levels.
  • Buying

  • Negotiate with media owners for better rates and value adds;
  • Book ads both managed service and self-service across various platforms;
  • Liaise with media vendors & creative agencies for material submission;
  • Digital ad ops (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing);
  • Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others);
  • Oversee all performance across channels (Search, Social, Programmatic etc.);
  • Monitor and optimize performance during campaign period across platforms such as Google Adwords, Facebook, LinkedIn etc.
  • Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings.
  • Qualifications

  • Have minimum 3 to 5 years’ of digital media experience
  • Meticulous, good with numbers and able to organise and prioritise tasks and work under tight timelines
  • Resilient to change and willing to keen to learn new skills
  • Strong communication skills, both written and verbal, with internal and external parties
  • Ready to take up initiatives and ownership of projects
  • Play well with others and are a team player
  • Apply
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