Senior Marketing Executive (M.A.C) - Singapore Affiliate
Estee Lauder Companies
Singapore
21d ago

LI-DNI PRIMARY FUNCTION

  • To assist Senior Marketing Manager and work closely with Regional team to plan and execute all retail marketing events & strategies to meet overall brand objectives
  • To assist Senior Marketing Manager to plan and execute and work closely with Product Marketing (CRM) and Senior Retail Manager on pre-
  • briefing and execution of makeup services

  • Plan and execute on Brand’s Promotional Calendar in order to meet Brand’s strategic priorities
  • On-going collaboration with Retailers on campaigns, trade requests, promotions and communication proposals to stabilize and drive the Partner Store channel
  • To assist Senior Marketing Manager to develop, plan and execute all MPMP & Artist relations strategies to ensure overall brand objectives are achieved
  • Provides information and programs to consumer groups as required such as community organizations and professional trade associations. (MPMP)
  • Assist Senior Marketing Manager to build an ongoing relationship with the MPMP (including targeted groups such as makeup schools and industry makeup artists) to promote brand awareness and engagement.
  • ACCOUNTABILITIES :

    RETAIL EVENTS (EDUCATIONAL / ENTERTAINMENT) & MAKEUP SERVICES

  • To assist Senior Marketing Manager on planning retail events for all stores and working closing with Regional Events Team, Affiliate Product Marketing, MRO & SRM, AT&D on execution of all retail events.
  • To assist Senior Marketing Manager and work closely with all Senior Retail Manager on conducting different level of retail events including M.
  • A.C 123, Techniques, Fashion Forward, Collection Launches and all Consumer In-store Engagement activities.

  • To manage roll-out of Events through liaising with vendors and manage event process from planning to execution within allocated budget
  • To follow up on execution of retail event with Retail Managers on pre-briefing, as well as execution of all promotional materials, set-
  • up, event concept management.

  • To conduct post mortem analysis by preparing report on ROI, of all the retail events.
  • To collaborate with Senior Marketing Manager on the planning and execution of makeup services including collateral execution, communications, codes implementation, pricing / redeemable strategy.
  • To conduct monthly analysis on makeup services performance by door.

    PROMOTIONS / TRADE MARKETING

  • Work closely with Senior Marketing Manager to plan and maintain a Brand promotional calendar that is aligned with Brand’s Business needs.
  • Execute all promotional tools, communications in-store and brief Retail Managers on promotional updates.
  • Support Senior Marketing Manager in follow-up with Retailers on partnerships of Retailer Store Events, Retailer Communication or in all other third party marketing partnerships
  • Track all Promotional campaigns to understand insights and ROI with post-mortem analysis.
  • Quarterly meet-up with Retailers to update and align on campaigns, business status and upcoming business opportunities
  • MPMP / ARTIST RELATIONS

  • Develop and monitor the annual AR & MPMP plan & budget in line with the affiliate brand’s Business / Marketing priorities & strategies.
  • Reviews and updates Plan & Budget on a timely basis.

  • Assist Marketing department in attending all AR requests from the Media, Influencers and Free-lance makeup artists and the community.
  • Follow up & arrange products for Theatre groups that are on a contract basis (e.g. WildRice)
  • Screen through all sponsorship requests and issue AR (Non-paid) Sponsorship Letters upon approval from MM.
  • Point of Contact between production house and stores to support on all AR and sponsorship matters.
  • To assist MM and work closely with Communications Manager to organize and present all Industry & MPMP events.
  • Assist and coordinate all product sponsorships for internal and external activities such as for production houses, celebrities, industry makeup artists, Make up academy, colleges and theaters. (Non-paid).
  • Handle all requests and issues related to MAC Pro membership (MPMP) matters internally and externally.
  • Work closely with Event Artists in meeting with the event producers, event coordinators and stylists to establish the details of backstage events.
  • Work closely with Event Artist by participating in activities which are focused on the Professional Makeup Artist and entertainment industry such as backstage and theater.
  • Builds an on-going relationship with both MPMP community and Makeup Schools / Academy to ensure timely, accurate, positive and continuous support from both products sponsor and MPMP retail business.
  • LI-DNI QUALIFICATION :

  • Minimum Diploma / Degree with 5 years of relevant experience.
  • Good coordination skills and able to work with minimal supervision i.e. able to work independently.
  • Good working knowledge of computer software (Excel, Word and PowerPoint). Numeric ability is essential.
  • Meticulous, highly organized, adaptable and able to perform a variety of tasks in a fast-paced environment. Good follow-
  • up skills balancing between speed and details. Result orientated.

  • Good communication skills and fluent in both written and oral English. Comfortable managing and supervising people.
  • Professional attitude and ability to be flexible and deal with change.
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