Senior Product Marketing Manager (Evergreen)
Grab
Singapore
4d ago

We are Grabbing the job detail for you

Get to know our team :

The Product Marketing team’s purpose is to build & ship intuitive products, which enable our customers to solve their real-

world problems. We do this by truly understanding our customer and their needs, informing product development and managing go-

to-market for key products and features that launch. We are a regional team based in Singapore, and work hand in hand with product management and marketing teams across Grab’s seven markets, focusing on the areas that matter most to our customers (passengers, drivers, and partners).

Get to know the Role :

You will be a custodian of our consumers core experience on the Grab platform. You will learn who they are, what they care about, what motivates them and how we can best communicate with them.

You will feed this insight into product development to ensure we develop world class products that meet the needs of our consumers, and you will be responsible for taking these products to market, ensuring they reach the right consumer audience with the right message at the right time.

The day-to-day activities :

  • Develop product marketing value proposition and messaging
  • Manage the go-to-market process for product / feature launches
  • Identify automated marketing processes or investing in platforms that scale
  • Build and manage voice of customer framework both from existing customers (Engagement) and non-customers (Growth). These insights will help give directions to product and business teams on challenges and new opportunities within the business
  • Manage go-to-market for new features and products. This includes product launch in partnership with various cross functional teams and driving product adoption among customers
  • Partner closely with cross-functional teams, including communications, brand marketing, social media, web development and product management to drive the execution of product launches and ongoing usage of key products
  • The must haves :

  • Bachelor’s degree from a top tier international university
  • Has driven consumer growth and engagement in large consumer internet companies in a product or marketing function.
  • Has strong x-functional leadership track record
  • Technical skills in Product Marketing, Marketing strategy, Product strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics
  • Have 3-5 years marketing experience using broad marketing mix OR 3-5 years management consulting experience
  • Get to know Grab :

    Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia.

    We use data and technology to improve everything from transportation to payments across a region of more than 620 million people.

    Working with governments, drivers, passengers, and the community, we aim to unlock the true potential of the region by solving problems that hinder progress.

    Grab began as a taxi-hailing app in 2012, but has extended its product platform to include private car services (GrabCar & GrabShare), motorcycle taxis (GrabBike), social carpooling (GrabHitch), last mile delivery (GrabExpress & GrabFood), bus & shuttle services (GrabCoach & GrabShuttle) as well as a mobile payments services (GrabPay).

    We are focused on pioneering new commuting and payment alternatives for drivers and passengers with an emphasis on speed, safety, and reliability.

    Currently we offer services in Singapore, Indonesia, Philippines, Malaysia, Thailand, Vietnam, and Myanmar; however, we also have R&D offices in Singapore, Seattle, Beijing, Bangalore, Jakarta, & Vietnam.

    If you share our vision of driving South East Asia forward, apply to join our team today.

    Get to know Grab :

    Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people.

    We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.

    Grab began as a taxi-hailing app in 2012, but we have since extended our product platform to include GrabCar, GrabShare, GrabBike, GrabHitch, GrabExpress, GrabFood, GrabCoach, GrabShuttle, GrabCycle.

    We recently launched our fintech platform GrabFinancial, which consists of payments, lending and insurance. Our latest addition is GrabVentures, an in-

    house incubation platform. We are focused on pioneering new commuting and payment alternatives for drivers and passengers with an emphasis on convenience, safety, and reliability.

    Currently, we offer services in 8 countries. Our R&D offices are in Singapore, Seattle, Beijing, Bangalore, Jakarta and Vietnam.

    We aspire to unlock the true potential of Southeast Asia and look for like-minded individuals to join us on this ride.

    If you share our vision of driving South East Asia forward, apply to join our team today.

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