sloggi® brings true comfort to people’s everyday by creating the most wearable, innovative bodywear in the world. Launched in 1979, the brand has long been the best-selling brief brand in Europe and today delivers unrivalled comfort across multi-faceted intimate apparel ranges for both women and men across Europe, Asia, US and Canada.
Learn more about Sloggi on :
Marketing Manager (Singapore and Malaysia)
PURPOSE OF THE JOB
Marketing Manager in SG & MY will play a critical role in overall development and management of branding, marketing programs across channels and partners under the Regional specified framework.
The role is responsible to oversee the development and successful execution of various marketing programs, and develop a thorough recap of its successes and key learnings in both markets.
GENERAL DUTIES and RESPONSIBILITIES
Plan and execute the roll-out of marketing campaigns (including adaptation of global / regional concepts to local country level) determining launch strategies, overseeing the execution of the campaign and visual merchandising across different channels and ensuring on-brand execution
Align with the regional directives, build and manage the local country marketing strategy, corresponding calendar and budget from 360 global / regional marketing initiatives to local seasonal marketing activities (e.
g., country specific festivals, on-sale and promotions communications etc.)
Manage the production of marketing collaterals and visual merchandising in connection with various product and promotion initiatives
Media planning, monitoring and budgeting
Plan and execute Digital marketing to drive traffic to brand’s ecommerce platforms
Ensure that the navigation and design on the ecommerce platform is on brand as well as easy-to-shop
Manage the marketing budget and provide monthly report to regional team
Partner with the country sales and merchandising team to build and execute the Go-to-Market plan that drive consumer engagement, footfall and brand loyalty
Partner with sales team to help build out robust retail marketing communications and drive sales growth
Partner with country and regional buying / merchandising teams for an understanding of seasonal buys, top investments globally / regionally and providing necessary marketing supports
Manage all marketing related vendors
Conduct ongoing performance analysis and coordinate all marketing materials for reporting
Act as a lead stakeholder linking Brand Marketing, Digital, PR, Retail Marketing and VM
Oversee day-to-day global / regional marketing requests from regional / global marketing team
Outstanding COMMUNICATION skills both verbal & written.
Demonstrated BUSINESS acumen
Adapt easily to DIVERSE audiences and environments
RESILIENCE in the face of adversity and stress
A Problem solver
Able to PRIORITIZE and work independently with minimal supervision
Able to work effectively in a TEAM environment.
Capable of MULTI-TASKING, prioritizing, and managing time efficiently to achieve deadlines
Demonstrate ability to INFLUENCE decisions through experience and analysis
At least 4 years hands-on marketing experience in international brand and preferably with editorial / agency experience
Appreciation of social media and experience working with strategic content planning and maintenance, able to extract relevant data, analyze and share follow ups
Is skewed towards Digital and social media marketing
Strong fashion sense, analytical skills, business acumen and numerical sense
Knowledge of online retail is advantage
Language Skills : English and Mandarin
IT proficiency : MS Office expert in Excel and Powerpoint
Good statistical knowledge
Good communication, interpersonal and presentation skills
Strong leadership capabilities
Strong conceptual and execution ability
Passion for elevated service and consumer experience
Mobility / Travel requirements : to overseas brand conferences and alignment meetings
What You’ll get :
We offer an opportunity in a fast paced organization which gives those looking for a challenge the possibility to grow with the company and shape the future.
We are a family owned company with strong values, operating at a global level with key markets in Germany, Japan and China - where our iconic brands, Sloggi and Triumph, continue to delight our consumers.
Sloggi is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
If you are seeking a great opportunity to develop your career, please send us your application by clicking on Apply.