Senior Executive
Target Recruitment a member of WMS Group
Singapore, SG
5h ago
source : JobSupermart.com
  • Salary
  • Min. Qualification
  • Deg & above

  • Job Description / Requirement
  • Responsibilities

    To plan and implement the marketing activities including PR, Media Planning, Digital and Partner Marketing, Sponsorship, and Branding Compliance across all Business Units to deliver the achievement of Corporate Marketing objectives that will support and augment the company’s business goals. Details as follows : -

    PR (50%)

    Develop and implement of PR strategies as part of holistic marketing plan to achieve the overall business objective. Create strategic communication programs, manage and grow relationships with media and bloggers, handle press releases, and execute press interviews and events to garner positive earned coverage.

    Coordinate with internal stakeholders across business units and PR agency in handling media enquiries

    Digital Marketing (20%)

    Support in the planning and implementation of the digital marketing strategy encompassing the company and retailers’ websites, CRM, Mobile App, SNS, SEM and SEO Execute digital campaigns to drive traffic, grow database, optimize conversion and improve online customer engagement.

    Sponsorship & Branding (15%)

    Handle corporate sponsorship and the effective utilization of entitlements such as content management of OOH and event space.

    Identify and assess suitable sponsorship opportunities that are aligned with marketing objectives. Work with channel and product marketing, and retailers to ensure brand identity compliance in 360o marketing communications including but not limited to ATL, BTL, digital, events, in-store POS.

    Ensure best value from all Marketing vendors and agencies and ensure that all agency partners are working to the objectives, brief and guidelines set according to the company’s Brand Identity

    Partner Marketing, Media Planning & Budgeting (15%)

    Establish new collaboration with strategic partners to increase the company’s brand equity, awareness and preference; expand customer reach to promote company products and boost customer acquisition.

    Support in the media planning for new product launches and sustenance programs to ensure efficacy of media spend and advertising impact.

    Support in corporate marketing budget management and handle regular reporting to local subsidiary’s management and HQ Handle administrative tasks (Invoicing, raising of marketing plans in internal systems) in Corporate Marketing

    Requirements

    Bachelor’s Degree in Business / Marketing or its equivalent Minimum 3 to 5 Years of Marketing Communications experience within large global blue chip organization(s).

    Experience in both Consumer’ and Retail’ marketing is preferred, ideally in the White Goods or Consumer Electronics Sector.

    Experience with PR and Digital Marketing skills Significant experience of working within a matrix operation involving centralized and de-centralized decision making and guidelines is considered a great asset to the role.

    A clear track record of delivering effective Marketing Communication Program as well as strong ability to influence people at all levels both internally and externally.

    Highly proficient in verbal and written English communication Strong coordination, interpersonal, and problem-solving skills Highly proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook) A fast learner and a team player, who is able to work under pressure

  • Remarks
  • Interested parties / candidates, please send updated resume in MS Word format, including : -

    1) Expected salary

    2) Reason(S) for leaving

    3) Date of availability

    We regret that only shortlisted candidates will be notified)

    Target Recruitment Pte Ltd (MOM License No : 15C7744)

    MOM Regn No : R1112418 (RL)

  • Job category 1
  • Sales / Marketing / Biz Development

  • Job category 2
  • Others

  • Job category 3
  • Permanent

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