Field Marketing Manager, Radiology, Ultrasound, ASEAN Pacific
7d ago

Key Summary

The Field Marketing Manager (FMM), Radiology ensures that each individual market can fully exploit the sales and profit potential of the Business Innovation Units’ (BIU) products / solutions.

The primary responsibility of the FMM is to understand and anticipate customers’ needs and strategically position products / solutions to generate leads for the field.

He / she enables the BIUs to act on market specific customer insights and competitor strategies as inputs into product / solutions’ roadmap.

Key Responsibilities

  • Collaborate across markets and BGs to leverage market solutions.
  • Identify cross-sell, up-sell, and service sales in existing installed base.
  • Identify new customer leads, based on customer scan, competitive intelligence, and understanding of market needs.
  • Influence local regulatory bodies to issue standards or build healthcare infrastructure.
  • Manage and drive campaigns in respective geographies to promote products and solutions.
  • Gather local market and customer insights, and feed information back to BIU / BG Marketing.
  • Understand BIU marketing customer segmentation and value proposition, provide feedback on how to tailor to meet specific market needs.
  • Identify and synthesize local market trends, based on customer and stakeholder interactions; share synthesis with BIU / BG Marketing.
  • Carry out launch / introduction of new products, solutions and enhancements developed by the BG to the local market.
  • Define and implement launch strategy for local market including any required localization of positioning, messaging to priority target segments, new segment development initiatives.
  • Identify, and manage relationships with local stakeholders.
  • Identify and manage luminary / reference accounts, in collaboration with BIU marketing and sales.
  • Help identify and manage relationships with local KOLs, societies, alliances, sponsors, advisory boards.
  • Drive BMC business planning, in coordination with finance.
  • Drive the setting and adjusting of local prices to maximize value capture.
  • Provide local market intelligence to set price corridors and guidance for local discounting.
  • Conduct price realization analytics and pro-actively report / escalate issues in value capture.
  • We are looking for

  • Min 7 years of progressive career in marketing, sales, product development, or related field.
  • Experience in high-tech, healthcare / med-tech solutions businesses.
  • Competitive and entrepreneurial mind-set to drive sales growth in new and existing markets - ability to identify local opportunities, interact with decision makers and provide highest-
  • quality leads as a result.

  • Positive outlook and ability to turn around unsuccessful lead qualification and maintain high motivation in sales force organization.
  • Proven communication skills and ability to influence colleagues and customers.
  • Collaborative mindset to work with cross-functional and analytics resources to develop solution-oriented sales development programs.
  • Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the BIU / BG marketing teams.
  • Why should you join Philips?

    Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum.

    Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

    To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog.

    Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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