CenturyLink (NYSE : CTL) is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world’s best networking company by solving customers’ increased demand for reliable and secure connections.
The company also serves as its customer’s trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.
Location (Country) : Singapore
Reporting to : Marketing Director, APAC
Position Objective :
The Senior Marketing Manager is responsible to lead and manage all aspects of marketing that enable the APAC sales team to achieve the revenue targets outlined in the APAC business plan.
Candidate in this role will be supporting the Enterprise network and Wholesale business units. The Senior Marketing Manager will plan, design, deliver and execute market leading campaigns driving demand and general market awareness for CenturyLink and its key solutions into the target market segments.
R esponsibilities :
Integrated Campaign Management and Execution. Responsible for the development of SMART campaigns to support achievement of the APAC marketing plan and measuring the results.
Demand Generation Work across-functionally to significantly grow key buyer contacts both prospects and customers. Develop nurture programs to increase and accelerate the quality of leads.
Execution of highly targeted lead generation campaigns, utilizing a mix of online and offline techniques to generate top-
of-the-funnel leads (acquisition and conversion) and nurturing middle-of-the-funnel prospects (engagement). Work closely with product management and / or solution marketing team to identify appropriate nurturing offers to support the buyer’s journey.
Manage the lead development team to meet the MQL and SQL targets.
Account Based Marketing - Work in close alignment with sales to foster deeper partnerships with our most valued MNC customers and prospects.
This includes identifying gaps in key personas and contact information within MNC accounts; develop data and insight strategy to add key personas and contacts within accounts.
Devise multi-channel campaigns to engage these target personas and drive them down our lead acquisition funnel, coordinating lead development rep activity and marketing outreach.
Collaborate with the Global Account-based Marketing Program team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and APAC sales directives.
Program Management Work with global Wholesale and Strategic Enterprise LOB marketing teams to localise and execute LOB programs in the region.
Partner with ITS / MH marketing manager to drive upsell & cross sell to existing Wholesale & Enterprise Network accounts.
Own the successful execution of the program for the region, end-to-end including execution, delivery, measurement and support.
Work closely with the marketing operations manager who provides support on new campaign creation and reporting of campaign metrics.
Partner with APAC Influencer Relations Manager to drive content strategy for the region, with the goal to generate demand to address the top of the funnel ie.
creating awareness. Influencer led content includes analyst syndicated content, customer case studies, videos social posts, etc.
Supplier Management Negotiate and manage local vendor relationships and agreements under the corporate guidelines. Liaison and management of suppliers and agencies such as telemarketing, content & creative development.
Reporting provide timely reporting of key marketing metrics and present to stakeholders when necessary. Provide monthly report for Monthly Business Review (MBR) and quarterly ROI reports on ALL activity metrics.
Tracking ROI - Manage the process for planning, executing and measuring leads (MQL and SQL) in accordance with annual KPIs.
Budgetary Control Plan and manage the budget related to the above activities.
Success Measurements :
Ability to execute lead generation and awareness campaigns, meeting set objectives to deadline and within budget
A proactive approach to handling projects and the ability to continuously improve marketing processes and procedures
Ability to establish good working relationships with the Corporate Marketing, Sales Management, Product and International teams and other relevant areas of the business
Attention to detail, producing accurate and creative work
Ability to manage multiple projects and to responds quickly to changing business requirement
Requirements : Essentials :
At least 12 years’ experience of working in a similar regional role, managing and delivering innovative integrated marketing campaigns
Strong knowledge and experience in B2B direct marketing at both a strategic and tactical levels
Demand generation experience, including inbound and outbound marketing with demonstrated lead, pipeline and revenue growth in a B2B environment.
Account based marketing experience
Ability to execute an integrated go-to-market strategy and proven capability of delivering campaign ROI
Exceptional interpersonal, project management and self management skills
Experience using Salesforce.com and marketing automation systems such as Marketo
Experience in lead development or inside sales
Agency management experience creative, media, research, telemarketing, etc.
IT Industry experience; preferably have worked for a telecom service provider
Strong written skills, verbal communication skills and presentation skills
Attention to detail, producing accurate and creative work.
University degree in business / marketing or equivalent experience
Knowledge of managed hosting, colocation and cloud computing services
Aptitude for leveraging digital marketing, digital advertising and sales acceleration tools & technologies
Bachelors or Equivalent in Marketing or Information Systems