Regional E-Commerce Manager (ASEAN)
Robert Bosch GmbH
11 Bishan Street 21, Singapore 573943
18d ago

Robert Bosch (South East Asia) Pte Ltd is a regional subsidiary of the Bosch Group, representing the Group's interests in Southeast Asia.

The regional headquarters employs close to 900 associates and generated SGD 162 million in sales revenue in fiscal 2017.

Additional information is available at our .

Your contribution to something big

  • Lead e-commerce brand strategy and implement brand initiatives that tie back to the Bosch ASEAN business goals, and drive overall brand awareness, perception, engagement and preference for Bosch brand in the ASEAN region
  • Manage Bosch ASEAN e-commerce brand marketing plan for selected platforms across the countries in the ASEAN region from end to end, including budget setting, management and execution in the ASEAN Region
  • Define clear and relevant KPIs for regional e-commerce brand campaigns including branded traffic uplift, cost-per-view, click-
  • through-rate, cost-per-order, and social metrics

  • Manage a team of individuals from differing nationalities which will be responsible for all local artwork creation, campaign planning and execution in their local countries
  • Work closely with local teams for the local e-commerce campaigns to measure effectiveness of brand campaign investment in differing platforms and formulate plans to adjust / improve where necessary for maximum gains
  • Social media engagement : Lead the overall strategy and creative development to build brand presence and affinity in the social and digital media space for the ASEAN region
  • Track and recommend e-commerce marketing campaigns / initiatives which is analytics driven to deliver remarkable customer experience
  • Ensure that best-in-class project management practices are employed to deliver all brand communications within Bosch ASEAN strategy, budget and deadline
  • What distinguishes you

  • Minimum degree in Business Administration, preferably in Marketing
  • Minimum 10 years working experience in Marketing Management or Business Development in the relevant industries, with e-
  • Commerce working experience preferred

  • A flexible, nimble, self-directed, result-focused, detail-oriented and collaborative self-starter who can quickly shuffle priorities to meet the demands of the job and be comfortable in a fast-
  • paced and sometimes ambiguous environment

  • Data analysis, planning and execution skills
  • Excellent written and verbal communication skills, strong organizational communication skills
  • Good business case presentation and PowerPoint preparation skills
  • Please include the following in the subject line of your application email : Position Title, followed by the corresponding Position ID.

    Kindly note that only shortlisted applicants will be contacted.

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