Senior Trade Shopper Marketing Executive
31d ago

Job Description

In this role, you have the opportunity to

Responsible for Annual In-Store / Shopper Activation Strategies, Plan, Execution, and ROI, for Categories responsible within CO, in a key retail channel.

Be a specialist / driver regarding relevant channel prioritization for responsible BMC, based on shopper targeting and consumer behavior understanding.

Optimisation of the in-store marketing mix with excellence in execution

You are responsible for

For each Key Category, to develop Shopper Activation Plan (design & execution), including :

  • Understanding Philips Brand Guidelines that encompasses all marketing & communication collaterals.
  • Understanding the marketing strategies based on Local Shopper Activation Plan (LSAP)
  • Defining / prioritizing key channels / retailers (incl. definitions) based on potential and distribution strategy.
  • Identifying (with CMI) : Shopper targets, needs, purchase barrier (for category & Philips), decision tree, and insights to drive Philips conversion.
  • Developing by channel / retailer’s Point of Purchase Strategy & Plans : i.) assortment, ii.) presentation (location, display, merchandising, communication, service), iii.
  • promotion, iv.) product / shopper claims.

  • Providing shopper inputs in the development of marketing plan with CMM and Account Plan with KAM.
  • To succeed in this role, you should have the following skills and experience

  • 2-3 years of Business experience in Marketing and Sales
  • University level with Business / Strategic Marketing direction
  • Consultative and solution-based selling
  • Experience in Shopper Marketing is a plus.
  • Preferably in fast-moving durable goods business.
  • Experienced in managing, tracking, and evaluating ROI on spending.
  • Ability to think from a broad business perspective and strategically and out-of-the-box, team player, planning & organizational skills, executor, accurate, stress resistant, creative, entrepreneur focussed on growth.
  • In return, we offer you

    A path towards your most rewarding career. Philips is growing its sales capability enterprise-wide. Succeeding in this market-

    based role in a complex environment will open many doors for your long-term career, in other areas in Philips or otherwise.

    We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-

    being focused activities.

    Why should you join Philips?

    Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum.

    Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

    To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog.

    Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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