Get to know our Team :
The Regional SEO Assistant Manager will be integral part of the Grab marketing team who will be working to understand and grow the organic search channel of the Grab.com website.
The Regional SEO Assistant Manager will collaborate closely with Digital Performance, Driver, Consumer, Payments Marketing teams as well as the Service and Tools team who is handling Grab.
Get to know the Role :
The official Grab.com website needs to further improve its online footprint in the organic search results page from basic google search result to videos and image searches.
The Regional SEO Assistant Manager will be instrumental to scale and speed up SEO implementation across the South East Asia market.
Grab needs a person to support the digital and offline marketing for the South East Asia region.
The day-to-day activities :
Brand and SEO guardian for Grab.com in collaboration together with the Brand and Performance Marketing Team
Conduct extensive keyword research to understand appropriate content for each of the target market and Grab verticals. Optimise keyword usage when necessary based on onpage and offpage factors.
Develop SEO content to target high yield positions in organic search targeting Google, Yahoo and Bing.
Support Appstore optimization to increase visibility of Grab Apps in Apple App Store and Google Play App stores.
Track organic search visibility and develop reporting methodology to measure impact of SEO and ASO across the South East Asia market.
Coordinate with both local marketing and regional grab.com team to ensure website quality void of any technical and content errors that can affecting website performance.
Use data-driven approach from Google Search Console, Google My Business and Google analytics to identify issues and where to focus.
Support implementation of top of the funnel tracking from Grab.com user signups across on all markets.
Develop and implement inbound link acquisition strategies for all market.
Support overall Grab.com conversion optimization per market.
The must haves :
Regional SEO will report to the Regional SEO Manager directly.
They are PIC and an intermediary between Online and Offline Teams where Grab.com is concern
Collaborate with Grab.com developers to implement website technical changes.
Support Performance Marketing team.
Extensive Keyword Research
Develop SEO strategy for content and link acquisition.
Working Knowledge in using Wordpress and enterprise level content management systems.
Knowledgeable in using Google Tag Manager and Google Analytics.
Competent in using Microsoft Excel and Google Sheets.
Can use SEO tools including SEMrush, Brightedge, Conductor and etc.
5 years experience in SEO supporting B2B and B2C businesses.
Innovative and passionate about SEO and online marketing.
Fluent in English is required. Basic other Southeast Asian language is a big plus.
Experience in Marketing or moderating in a wordpress.