Marketing Manager
25d ago

You are responsible for :

  • Running the annual business planning and review cycle for the assigned product categories (AOP / RoFo, etc.)
  • Creating and executing marketing plan in line with BG marketing strategy, incl. A&P by category.
  • Lead and translate, together with Sales and Trade Shopper Marketing, annual plans into quarterly and monthly plans
  • Lead & translate, together with the digital lead to drive business objectives in the marketplace and CRM program
  • Marketing analysis (market share, competition benchmarking) and define fact based improvement actions
  • Developing and executing proposition activation plans (incl. A&P, PR and product launches) in line with category guidelines
  • Own A&P budget
  • Supports account team planning where required
  • Acts as prime interface to Regional Marketing Managers
  • Tracks sales, market shares and margins.
  • Responsible for GFK analysis of own market
  • To succeed in this role, you should have the following skills and experience :

  • Bachelor’s Degree in Marketing / Business Management or related disciplines
  • 8 10 years of Product Marketing experience, coupled with branding and digital marketing exposure
  • Trade marketing / in-store activation background would be advantageous
  • He / she should come with Consumer Electronics / FMCG or related industries
  • Ideally someone who has directly / indirectly manage a small team (1-2 members)
  • Possess good interpersonal and stakeholders management skills
  • In return, we offer you

    A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-

    based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise.

    We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-

    Why should you join Philips?

    Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum.

    At Philips, we believe there’s always a way to make life better. We innovate for people and for our people. By joining Philips, you will have the opportunity to make an impact on helping to improve lives.

    We also believe that we are strong only when you are. That is why we offer a variety of innovative benefits, flexibility and health programs aimed at helping you be at your best.

    The cutting edge challenges, inspiring teams, learning resources and unexpected career experiences will equip you to be in full control of your desired career.

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